Tira and Maybelline Launch “Talk Beauty to Me” Series with Suhana Khan
TIRA and Maybelline New York debut “Talk Beauty to Me,” featuring Suhana Khan in candid conversations on beauty trends, self-expression, and makeup artistry.
Prakhar
A New Dialogue in Beauty
TIRA, the Gen Z makeup platform, has partnered with Maybelline New York to launch “Talk Beauty to Me,” a digital series starring Suhana Khan. Each episode features the young star in unscripted chats with makeup artists, influencers, and peers—diving deep into topics from color confidence to sustainable beauty routines.
Episode Format and Themes
Over six 10‑minute installments, viewers witness Suhana experimenting with the latest Maybelline drops—from vibrant SuperStay lipsticks to eco‑conscious Fit Me foundations—while sharing personal anecdotes about self‑image and creativity. Episodes cover “Power of Color,” “Clean Beauty Myths,” and “Art as Expression.”
Multi‑Platform Engagement
“Talk Beauty to Me” premieres on TIRA’s app and YouTube channel, with bonus behind‑the‑scenes vlogs on Instagram. Interactive polls let viewers vote on next episode topics, and live Q&A sessions give fans direct access to Suhana’s beauty hacks.
Retail Integration
Select Maybelline counters in major malls feature “Beauty Booths” where shoppers can book mini “Talk Beauty” sessions, receive trial swatches, and snag limited‑edition TIRA‑Maybelline collab brush sets.
Empowering a Generation
By combining candid conversation with hands‑on demos, TIRA and Maybelline position beauty not as perfection but as personal expression—encouraging Gen Z to own their looks and spark broader dialogues about identity, confidence, and creativity.
