Blake Lively’s Betty Booze Revives Gossip Girl Glam

Blake Lively, the ever-glamorous star best known as Serena van der Woodsen from the iconic TV series Gossip Girl, is back in the spotlight—but this time, she’s stirring up more than just drama. Her ready-to-drink cocktail brand, Betty Booze, has just launched two new Vodka Iced Tea flavors, and the campaign is a delightful throwback for Gossip Girl fans everywhere.

A Park Bench, a Secret Sip, and a Dash of Nostalgia

The latest Betty Booze ad is a treat for anyone who remembers the Upper East Side’s most famous duo. Lively reunites with Zuzanna Szadkowski, who played her beloved housekeeper Dorota on Gossip Girl. But instead of plotting in penthouses, the two are spotted on a park bench, sunglasses on, channeling their old dynamic with a cheeky twist.

The ad kicks off with a classic Gossip Girl-style paparazzi snap, setting the tone for the playful banter that follows. Lively teases Szadkowski about her missing Dorota accent (“You sound different.” “Oh, allergies,” comes the reply), before the real “tea” is spilled—literally. Szadkowski reveals a can of the brand’s new Vodka Iced Tea, answering Lively’s question, “Good tea?” with “Oh, the best tea.”

From pouring the drink into a teacup to cracking inside jokes, the ad is filled with Gossip Girl nods. It wraps up with Dorota’s classic sign-off: “Oh Miss Betty, you’re gonna get us in trouble.” For fans, it’s a clever blend of nostalgia and modern-day fun.

Betty Booze: From Mocktails to Cocktails

Blake Lively’s journey in the beverage world started in 2021 with Betty Buzz, a line of sparkling, non-alcoholic mixers. The brand quickly gained popularity for its fresh flavors and Lively’s signature style. In 2023, she expanded into the spirited side with Betty Booze, offering tequila and bourbon-based canned cocktails. Now, the brand’s new Vodka Iced Tea line—featuring Meyer Lemonade and Passion Fruit flavors—marks another bold step in Lively’s growing drinks empire.

The new Vodka Iced Teas are designed for easy, sophisticated sipping—perfect for a summer picnic, a rooftop party, or, as the ad suggests, a little “tea time” gossip with friends.

Gossip Girl: A Legacy That Still Sips Strong

For those who missed the cultural wave, Gossip Girl aired from 2007 to 2012 and became a phenomenon. It wasn’t just a teen drama—it was a masterclass in fashion, friendship, and scandal, set against the backdrop of New York’s elite. The show gave us unforgettable characters, iconic catchphrases (“XOXO, Gossip Girl”), and a glimpse into a world where secrets ruled.

Over a decade later, the show’s legacy is alive and well. Memes, fashion revivals, and streaming platform rediscoveries keep Gossip Girl relevant for both millennials and Gen Z. The Betty Booze campaign taps perfectly into this nostalgia, reminding everyone that good tea—and good gossip—never really go out of style.

Marketing That Mixes Pop Culture and Playfulness

Blake Lively’s approach is smart: she’s not just selling drinks, she’s selling a feeling. By bringing back Dorota and referencing Gossip Girl, she connects with fans who grew up with the show and introduces her brand to a new generation. The ad’s playful tone, inside jokes, and stylish visuals make it memorable and shareable—a recipe for viral success.

What’s Next for Betty Booze?

With the launch of these new Vodka Iced Teas, Betty Booze continues to expand its presence in the booming ready-to-drink cocktail market. Lively’s hands-on involvement, creative campaigns, and celebrity connections give the brand a unique edge in a crowded space.

For fans, it’s a delicious excuse to relive the glamour of the Upper East Side—one sip at a time.