UNIQLO Promotes HEATTECH with Delhi Metro Yellow Line Campaign
UNIQLO wraps Delhi Metro’s Yellow Line in HEATTECH visuals to promote thermal wear, reaching Gurgaon and Delhi commuters throughout December 2024
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UNIQLO, the global apparel brand, has launched a branding campaign for its HEATTECH thermal wear on Delhi Metro’s Yellow Line from December 1-31, 2024. The campaign prominently features eight carriages wrapped in HEATTECH visuals, designed to capture attention and promote the LifeWear product line.
Campaign Details
- Focus Area: The Yellow Line, connecting Samaypur Badli to HUDA City Centre, targets Gurgaon and Delhicommuters.
- Key Stations: The metro wrapping spans high-traffic hubs such as Rajiv Chowk, INA, and Sikanderpur, ensuring visibility to a large audience.
- Objective: To highlight UNIQLO’s functional LifeWear range, especially designed for the colder months.
Strategic Branding
This campaign aligns with UNIQLO’s commitment to merging functionality with fashion. By targeting a busy commuter audience, it aims to reinforce HEATTECH’s thermal wear as an essential for winter.
The metro branding serves as an effective way to enhance the visibility and recognition of UNIQLO’s innovative products, creating a strong impression on daily travelers.
