Abhishek Banerjee Stars in AI+ Smartphone’s Bold TVC

AI+ Smartphone, the latest entrant in India’s competitive mobile market, has made a striking debut with its first national TV commercial (TVC), featuring acclaimed actor Abhishek Banerjee. The campaign, which launched on July 4, 2025, is already turning heads for its honest, no-nonsense approach—cutting through the noise of flashy specs and tech jargon to focus on what truly matters to Indian consumers: privacy, clarity, and user trust.

A TVC That Flips the Script

The 30-second film opens in a familiar setting—a bustling mobile store. A salesman is seen bombarding customers with a confusing array of features and buzzwords, a scene that mirrors the experience of many smartphone buyers today. Enter Abhishek Banerjee, who listens patiently before calmly dismantling the hype with a single line:
“Smart is not enough. It needs to be smart where it counts.”

This simple truth is the heart of AI+ Smartphone’s message. Rather than promising the moon with exaggerated specs, the brand is positioning itself as a champion of meaningful innovation—technology that serves real needs, not just marketing trends.

Privacy and Trust: The New Battleground

In a market where consumers are increasingly wary of data breaches and privacy risks, AI+ puts data security at the center of its brand promise. The TVC’s focus on privacy, especially, has resonated with viewers—particularly women, who, according to recent research, have voiced growing concerns about data leaks and surveillance.

“For us, doubling down on security and privacy isn’t a feature—it’s a principle,” said Archi Gogoi, Marketing and Communications Lead at AI+ Smartphone. “Consumers are now more aware of how their data is used, where it's stored, and who has access. Especially in a country like India, where digital adoption is rapidly increasing, people want technology that respects their intelligence and protects their personal information. We believe trust and privacy will define the next decade of smartphones, and we’re building with that belief at the core.”

A Campaign for Every Indian

AI+ Smartphone’s launch isn’t just about one ad—it’s a multilingual, multimedia campaign designed to reach every corner of India. The TVC, featuring Banerjee, will be adapted into nine languages: Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati, and Odia. The campaign will run across TV, digital platforms, and outdoor media, ensuring that the brand’s message of clarity and trust reaches diverse audiences in the language they trust most.

Breaking the Cycle of Gimmicks

The Indian smartphone market is crowded, with brands often competing on the basis of ever-increasing camera megapixels, battery life, and AI-powered features. But as AI+ points out, many consumers are growing tired of these “gimmicky” upgrades. What they want is reliability, transparency, and genuine value.

By using sharp humor and everyday relatability, the TVC positions AI+ not as another spec-driven promise, but as a smartphone that respects the buyer’s intelligence—and their privacy.

Launching Soon: AI+ Pulse and AI+ Nova 5G

The first AI+ smartphones—AI+ Pulse and AI+ Nova 5G—will be available nationwide starting July 8, 2025. Both models are expected to feature robust privacy controls, user-friendly interfaces, and high-quality cameras, reflecting the brand’s commitment to delivering what matters most to Indian consumers.

The Verdict: A Fresh Voice in Indian Tech

With Abhishek Banerjee’s relatable presence and a campaign that challenges the status quo, AI+ Smartphone is set to carve a unique niche in the market. By focusing on privacy, clarity, and real innovation, the brand is giving Indian consumers a reason to rethink what “smart” really means in a smartphone.