Turkish Hazelnut Partners with Reliance Retail to Introduce Premium Hazelnuts in India

Turkish Hazelnut has partnered with Reliance Retail to launch its premium hazelnuts in India, making them available across top retail outlets like FreshPik, Signature Fresh, Signature Plus, and Smart Bazaar. These nutrient-rich hazelnuts will now reach consumers in states such as Maharashtra, Punjab, Tamil Nadu, Karnataka, Odisha, Gujarat, and Delhi NCR.

Mansi Ahuja, India representative of Turkish Hazelnut, expressed her enthusiasm for the collaboration:

"We are thrilled to join hands with Reliance Retail to make Turkish hazelnuts accessible to a wider audience in India. These nutrient-rich snacks not only offer a delicious taste but also contribute significantly to promoting overall health and well-being. Incorporating them into daily diets can help consumers enjoy a balanced lifestyle, thanks to their rich nutritional profile."

Health Benefits of Turkish Hazelnuts:

• Rich in nutrients that support heart health and help lower cholesterol.
• Packed with energy and an excellent source of Vitamin E, meeting daily requirements in a 25-30g serving.

Avinash Tripathi, Vice President and Business Head of FreshPik and Fresh Signature at Reliance Retail, highlighted the uniqueness of the partnership:

"Freshpik is proud to collaborate with Turkish Hazelnut, known globally for its premium quality and distinct flavor. This partnership brings an exclusive range of hazelnut products to Indian consumers, blending Turkish Hazelnut’s excellence with Freshpik’s retail expertise for a gourmet experience."

Adding to this, Deepak Mishra, Senior Manager and Category Head of Staples at Freshpik, stated:

"Turkish hazelnuts are celebrated worldwide for their buttery texture, rich flavor, and health benefits. Through this collaboration, Freshpik aims to introduce customers to the finest quality hazelnuts, roasted to perfection and offered in various enticing forms."

This partnership marks a significant step in bringing international gourmet flavors to Indian households while promoting healthy snacking options.