RuPay Zomaland Season 5: India’s Biggest Food Festival Returns

Zomato Live has announced the fifth season of its iconic food and entertainment festival, RuPay Zomaland, marking a landmark collaboration with RuPay, the first partner to have its name fully integrated into the event’s framework. This season introduces RuPay-exclusive zones and lanes, further enriching the experience through the Integrated Logo Unit (ILU).

The festival kicks off in Delhi on January 18, 2025, and will journey across seven major Indian cities: Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. The partnership offers RuPay a direct connection to a young, digitally savvy audience, aligning with its mission to promote positive lifestyle choices.

Key Statements from Leaders

Ramesh Yadav, Chief Marketing Officer of NPCI, shared,
"Collaborating with Zomato for Zomaland Season 5 blends innovation with immersive experiences. Through RuPay-exclusive zones and curated premium experiences, we aim to transform touchpoints, connecting with socially active users while solidifying RuPay’s association with unforgettable moments."

Zeenah Vilcassim, CEO of Zomato Live, highlighted,
"We’re celebrating five incredible years of Zomaland by going bigger and bolder. This season combines India’s diverse food heritage with curated tastings, premium experiences, and dynamic entertainment, making it an unmatched cultural celebration."

Festival Highlights

• Masterclasses by Culinary Experts
• Premium Restaurant Partners showcasing legendary dishes
• Diverse Indian and International Cuisines
• Personalized menus for attendees
• Exclusive Dining and new ticket categories
• Workshops and a Main Stage for entertainment

Ticket Details

RuPay cardholders can access presale tickets from 12 PM on November 29, 2024, to 12 PM on December 4, 2024, via the District app. General sales open at 12 PM on December 4, 2024.