Yes Bank's campaign extends national support to Olympic athletes

Yes Bank, the official banking partner for Team India for the Paris Olympics 2024, has unveiled a commercial as part of its "Milkar Jitayenge" campaign. The campaign features prominent Paris-bound Olympic athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor.

Conceptualised by McCann India, the brand film highlights the unseen sacrifices and support that fuel athletes' journeys to greatness. The narrative emphasises the importance of sports in bringing hope and dreams to people, and the crucial role the community plays in nurturing Olympic talent. It unfolds through stories featuring the families, coaches, and communities who stand as pillars of strength behind these aspiring athletes. The chorus "Milkar Jitenge, Milkar Jitayenge" urges everyone to cheer together for Team India to win.

YES BANK has also launched the microsite yesteamindia.com to rally the nation in a chorus of support for the Paris-bound Olympic athletes. This platform empowers well-wishers of Team India, both within and outside the country, to send their heartfelt best wishes to the Olympians.

As part of the multi-media marketing campaign, YES BANK aims to target audiences through television, OTT, digital, and social platforms.

Nipun Kaushal, Chief Marketing Officer at YES BANK, stated, “At YES BANK, we believe in the power of collective effort and unity, which is the core message of our 'Milkar Jitayenge' campaign. Through this commercial, we aim to celebrate the incredible journey of our athletes and the invaluable support they receive from their families, coaches, and communities. We are proud to partner with the Indian Olympic Association and play a role in championing India’s sports talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”