The campaign honors Adani Group's tenacity, determination, and unwavering attitude

'Hum Karke Dikhate Hain,' the Adani Group's new multi-media, multi-platform advertising campaign, has been launched.  

The "Hum mushkilo ki nahi sunte, karke dikhate hai" (Unafraid of challenges, we deliver on our commitments) campaign, created by Ogilvy India, is a powerful testament to the Adani Group's resilience, tenacity, and relentless pursuit of overcoming obstacles to build world-class infrastructure in India and abroad. 

<iframe width="730" height="315" src="https://www.youtube.com/embed/a7aJYVRuBZM" title="Hum Karke Dikhate Hain | Growth With Goodness Against All Odds" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

The Adani Group commemorates its 35 years of loyal service to India with a 100-second television commercial that takes viewers on a visually breathtaking tour around the country. Over the next two weeks, the Group will launch the campaign across print, TV, and social media platforms.

"The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians," said Pranav Adani, Director, Adani Enterprises. As a first-generation entrepreneurial organization, this unwavering mentality has been a cornerstone of our culture."

The Group has evolved into a world-class portfolio of independently managed global leaders in industries such as energy and utilities, transportation and logistics, materials, metals and mining, and direct-to-consumer. 

"Investing in infrastructure and national development projects requires determination and belief," said Piyush Pandey, Chairman of Global Creative & Executive Chairman - India, Ogilvy. This is Adani's new corporate campaign's spirit."