Amaltas Jewels Launches #Chat_Mangni_Pat_Byah at Diljit Concert

Amaltas Jewels, the luxury brand known for its ethical lab-grown diamond jewellery, has launched a new campaign called #Chat_Mangni_Pat_Byah during Diljit Dosanjh’s concert in Hyderabad. The campaign, aimed at celebrating love, was designed to engage couples and invite them to participate in a fun and romantic contest. Attendees of the concert were given branded water bottles, featuring Diljit-inspired phrases and diamond-themed messages, adding an extra layer of excitement and engagement to the event.

To take part in the campaign, concertgoers had to scan a QR code that led them directly to Amaltas Jewels’ Instagram page. Participants were encouraged to follow the brand on social media and enter a contest by sharing their creative, romantic moments with their partners. The rule was simple: use the hashtag #Chat_Mangni_Pat_Byah and tag @Amaltas.Jewels in their posts. The contest was designed to celebrate couples and their special moments, offering a chance to win a proposal experience complete with a stunning engagement ring from Amaltas Jewels.

The winning entry, chosen based on creativity and emotional resonance, will be featured on Amaltas’ social media platforms and will enjoy a personalized proposal experience, sponsored by Amaltas Jewels. The contest will run for a week, providing ample time for participants to showcase their love stories and creative expressions.

Shasya Singh, the Marketing Head of Amaltas Jewels, shared her thoughts on the campaign: “The idea behind #Chat_Mangni_Pat_Byah came from wanting to celebrate love in a way that’s fun, inclusive, and meaningful. While we were inspired by the singles-focused activation at Diljit’s Delhi concert, we wanted to create something that speaks directly to couples, encouraging them to cherish and share their special moments. By blending music, romance, and our commitment to sustainable jewellery, this campaign aligns perfectly with our ethos of creating experiences that are both emotionally and ethically impactful.”

This campaign not only celebrates love but also emphasizes Amaltas’ commitment to ethical luxury. By incorporating lab-grown diamonds into their jewellery, the brand highlights the importance of sustainability and ethical sourcing in the luxury market. With lab-grown diamonds gaining traction among environmentally conscious consumers, Amaltas Jewels’ focus on creating sustainable jewellery resonates with modern values while maintaining a high standard of luxury.

Amaltas’ #Chat_Mangni_Pat_Byah campaign taps into the spirit of romance and connection, aligning perfectly with Diljit Dosanjh’s music which often celebrates love, relationships, and life’s joyful moments. The campaign allows the brand to connect with young couples and establish itself as a key player in the ethical luxury jewellery market. The contest not only provides couples with a chance to win a proposal experience but also encourages a wider audience to engage with the brand, fostering a sense of community and shared values.

As Amaltas Jewels continues to innovate in the luxury jewellery space, campaigns like #Chat_Mangni_Pat_Byah help reinforce their commitment to creating emotionally meaningful experiences while promoting sustainable and ethically sourced products. Through such engaging activations, Amaltas is carving a unique space for itself in the competitive jewellery market.