Tanishq’s New Campaign Shines Bright with Manisha Koirala

Tanishq, India’s leading jewellery brand, has unveiled its latest diamond campaign titled “Tanishq Diamonds Celebrate Your Sparkle”. Conceptualized by Lowe Lintas, this heartfelt TVC explores the unique relationship between women and their jewellery, positioning diamonds as symbols of individuality and achievement rather than mere adornments.

The TVC features actress Sapna Pabbi, who gracefully dons Tanishq’s exquisite diamond jewellery as she prepares for an evening out. The campaign’s storyline revolves around how the natural diamonds reflect her inner confidence and poise, subtly complementing her radiant personality.

The narrative unfolds against the timeless Bollywood track “Aaj Main Upar”, offering a nostalgic connection for viewers. A standout moment occurs when the legendary actress Manisha Koirala appears, singing a line from the song. Her gesture of encouragement bridges generational perspectives, celebrating the timeless charm and evolving self-expression of women.

The campaign underscores Tanishq’s belief in diamonds as more than ornamental pieces. According to Pelki Tshering, Chief Marketing Officer of Tanishq, the brand’s diamonds represent the strength, grace, and aspirations of women.

“Our natural diamonds symbolise the journeys of women who embrace their inner radiance and shine brighter. ‘Celebrate Your Sparkle’ is not just a tagline; it’s an emotion. Through this campaign, we capture how Tanishq diamonds light up both the room and the women who wear them,” shared Tshering.

The film’s seamless blend of classic Bollywood nostalgia, an evergreen song, and captivating storytelling creates a perfect synergy. Creative head Arpan Bhattacharyya from Lowe Lintas explained, “We wanted to capture the feeling when someone’s presence brightens the world around them. That’s what Tanishq women and our diamonds represent—effervescence, joy, and individuality.”

The collaboration between Tanishq and Manisha Koirala adds a touch of authenticity, emphasizing the timeless appeal of diamonds. The TVC beautifully encapsulates the essence of feminine grace and individuality, making it resonate with women of all generations.

Tanishq’s campaign is more than just a celebration of diamonds—it’s a tribute to the women who wear them. The elegant craftsmanship and emotional connection showcased in the ad reaffirm Tanishq’s position as a leader in the jewellery industry.

By blending luxury, nostalgia, and empowerment, the campaign leaves a lasting impression, emphasizing the message that every woman has a unique sparkle waiting to shine.