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Campaigns
Swipe into New Beginnings: Tinder's 'You Up' Redefines Dating Narratives

Swipe into New Beginnings: Tinder's 'You Up' Redefines...

Sumit Rawat Jan 5, 2024 0 57

Tinder's 'You Up' celebrates a low-pressure dating approach, capturing the vibrant...

Campaigns
Hero has unveiled Karizma XMR with 'Live The Legend' campaign

Hero has unveiled Karizma XMR with 'Live The Legend' campaign

Sumit Rawat Jan 4, 2024 0 51

The campaign celebrates Karizma's influential legacy, recognized for revolutionizing...

Campaigns
KFC campaigns for 'Justice for Lunch' in recent marketing initiatives

KFC campaigns for 'Justice for Lunch' in recent marketing...

Sumit Rawat Jan 4, 2024 0 85

In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is...

Inside Edge
Zomato Rider's Unconventional Horseback Delivery Amidst Hyderabad Fuel Crisis Protest

Zomato Rider's Unconventional Horseback Delivery Amidst...

Sumit Rawat Jan 4, 2024 0 55

Amid truck drivers' protest causing petrol queues, a Zomato rider in Hyderabad delivers...

Industry
Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Sumit Rawat Jan 3, 2024 0 57

Hindustan Unilever grapples with Rs 447.5 crore GST demands and penalties from five...

Technology
Amazon Ads innovates with game-changing Generative AI for creativity

Amazon Ads innovates with game-changing Generative AI for...

Sumit Rawat Jan 3, 2024 0 44

According to Amazon Ads' trends report, brands of all sizes are adopting Streaming...

Campaigns
ChocoPause: Elevate Joy with Cadbury 5 Star's Do Nothing

ChocoPause: Elevate Joy with Cadbury 5 Star's Do Nothing

Sumit Rawat Jan 3, 2024 0 75

Indulge in blissful moments, savoring Cadbury 5 Star's irresistible chocolate, mastering...

Inside Edge
ISRO launches 'Gaganyaan year' with XPoSat, India's deep space eye

ISRO launches 'Gaganyaan year' with XPoSat, India's deep...

Sumit Rawat Jan 2, 2024 0 54

PSLV-C58 achieves designated orbit, facilitating tracking of X-rays and celestial...

Technology
WhatsApp ends free Google Drive, tips for managing your files

WhatsApp ends free Google Drive, tips for managing your...

Sumit Rawat Jan 2, 2024 0 50

WhatsApp backups on Android will count toward Google storage for Beta users in Dec...

Campaigns
Croma's witty campaign urges Tamil Nadu to upgrade with mega exchange

Croma's witty campaign urges Tamil Nadu to upgrade with...

Sumit Rawat Jan 2, 2024 0 80

Croma's End-of-the-Year Campaign in Tamil Nadu encourages consumers to upgrade electronics...

Campaigns
2023 in Advertising: Year's Most Impactful and Innovative Commercials Unveiled

2023 in Advertising: Year's Most Impactful and Innovative...

Sumit Rawat Dec 30, 2023 0 87

Featuring the most impactful TV commercials of 2023, shaping trends and leaving...

Industry
Is Amazon Prime Poised to Revolutionize India's Sports Industry?

Is Amazon Prime Poised to Revolutionize India's Sports...

Sumit Rawat Dec 30, 2023 0 43

Dr. Annurag Batra, BW Business World's Chairman, examines Amazon's partnership with...

Industry
2023: Digital advertising's substantial growth redefines the marketing landscape

2023: Digital advertising's substantial growth redefines...

Sumit Rawat Dec 29, 2023 0 33

2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...

Analysis
2023 Marketing: Embracing social responsibility, agility, AI-driven conversations prevailed

2023 Marketing: Embracing social responsibility, agility,...

Sumit Rawat Dec 29, 2023 0 92

Marketing leaders emphasized influencer collaborations, community nurturing, and...

Inside Edge
Deepika Padukone: Hyundai's Dynamic Ambassador for Innovation and Excellence

Deepika Padukone: Hyundai's Dynamic Ambassador for Innovation...

Sumit Rawat Dec 29, 2023 0 38

Discover automotive excellence with Hyundai as Deepika Padukone, our brand ambassador,...

Industry
Amazon Prime Video adopts ad-supported model following Netflix's move

Amazon Prime Video adopts ad-supported model following...

Sumit Rawat Dec 28, 2023 0 93

Amazon Prime Video's initial ad-supported model targets the US, UK, and Germany...