Himesh Reshammiya Stars in Swiggy’s Never-Ending Party Campaign
Celebrate New Year with Swiggy Instamart’s never-ending party campaign featuring Himesh Reshammiya. Groceries, snacks, and essentials delivered fast for seamless celebrations.

Swiggy Instamart has ushered in the New Year with a clever new campaign featuring Bollywood’s iconic Himesh Reshammiya. The ad combines his signature style with a witty twist, portraying him in a political avatar announcing the launch of a “party” like no other.
In the film, Reshammiya addresses a massive crowd, delivering a dramatic "breaking news" update. With flair and energy, he announces a party that promises “Ek party jo kabhi khatam na ho,” igniting excitement in true Himesh style. But here’s the catch—this “party” isn’t political. Instead, it’s a never-ending New Year celebration made possible by Swiggy Instamart.
Himesh further entertains his audience with a nostalgic nod to his chart-topping songs. He energetically declares, “Iss party mein kaam hai tera tera, tera tera,” a playful recreation of the iconic lyrics from his hit track, 'Naam Hai Tera.' This clever blend of his musical legacy and festive vibes has struck a chord with fans.
I thought I knew everything about Himesh: the man, the legend, chartbuster machine, movie star. Lekin marketing team ne aaj “Evivaan” cult se introduce kar diya