Tag: Internet

Analysis
TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Industry
Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Plans of Bacardi India to raise their sales by 5x before the end of 2030.

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Industry
Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+Hotstar’s best innings: Records 31% jump in viewership...

Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...

Industry
Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...