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Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 40

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Technology
ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 35

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Business Spotlight
Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate Structure

Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate...

Prakhar Apr 29, 2025 0 33

E-commerce unicorn Meesho officially becomes Meesho Pvt Ltd, tightening governance,...

Inside Edge
Meta’s Omnichannel Ads: Empowering E-commerce and Retail Innovation for Today

Meta’s Omnichannel Ads: Empowering E-commerce and Retail...

Prakhar Apr 7, 2025 0 71

Meta introduces omnichannel ads designed for e-commerce and retail, merging advanced...

Campaigns
Amazon’s DikhogeTohBikoge Campaign Helps Sellers Elevate Product Visibility Online.

Amazon’s DikhogeTohBikoge Campaign Helps Sellers Elevate...

Prakhar Jan 29, 2025 0 46

Amazon India launches the creative DikhogeTohBikoge campaign, boosting seller success...

Industry
NIVEA India Appoints Siddhartha Juneja as New E-Commerce Director

NIVEA India Appoints Siddhartha Juneja as New E-Commerce...

Deepanjali Jan 2, 2025 0 56

NIVEA India appoints Siddhartha Juneja as E-Commerce Director, focusing on digital...

Analysis
Major Brands Join ONDC to Revolutionize India’s E-Commerce Market

Major Brands Join ONDC to Revolutionize India’s E-Commerce...

Deepanjali Jan 1, 2025 0 236

ONDC is revolutionizing India’s e-commerce, offering major brands and SMEs a chance...

Analysis
Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 82

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Inside Edge
Protean Powers India’s First ONDC-Compliant E-Commerce OTT Platform

Protean Powers India’s First ONDC-Compliant E-Commerce...

sheetal Dec 13, 2024 0 34

Protean Integrates ONDC E-Commerce on Prasar Bharati’s OTT Platform Waves

Industry
Gen Z is Driving the Social Commerce Revolution

Gen Z is Driving the Social Commerce Revolution

Deepanjali Dec 4, 2024 0 46

Gen Z is changing the way we shop. Learn how social media platforms are becoming...

Campaigns
Varun Dhawan Joins Ajio as Brand Ambassador, Launches on LinkedIn

Varun Dhawan Joins Ajio as Brand Ambassador, Launches on...

Deepanjali Dec 2, 2024 0 50

Bollywood actor Varun Dhawan joins Ajio as brand ambassador, making a unique debut...

Campaigns
Swiggy Instamart: The Groom's Last-Minute Savior

Swiggy Instamart: The Groom's Last-Minute Savior

Deepanjali Nov 28, 2024 0 44

A groom's last-minute wedding crisis was solved by Swiggy Instamart in just 8 minutes!...

Industry
Meesho Leverages AI to Boost Customer Support

Meesho Leverages AI to Boost Customer Support

Deepanjali Nov 27, 2024 0 38

Meesho introduces AI voice bot to revolutionize customer support. The bot can handle...

Campaigns
Amazon India to Launch Quick Commerce Service 'Tez'

Amazon India to Launch Quick Commerce Service 'Tez'

Deepanjali Nov 25, 2024 0 62

Amazon India is gearing up to launch its quick commerce service, "Tez." Get ready...

Campaigns
Myntra Speeds Up: Quick Commerce Service 'M-Now' Launched

Myntra Speeds Up: Quick Commerce Service 'M-Now' Launched

Deepanjali Nov 25, 2024 0 38

Myntra is revolutionizing online fashion with its new quick commerce service, M-Now....

Inside Edge
Amazon Launches Creator Central to Empower Influencers in E-Commerce

Amazon Launches Creator Central to Empower Influencers...

sheetal Nov 25, 2024 0 30

Amazon Introduces Creator Central, a Platform for Content Creators to Enhance Engagement,...