Reliance Retail Launches AJIO Beauty
Reliance Retail launches AJIO Beauty, bringing over 1,500 beauty and personal care brands to a single shopping platform.
SociapaHQ
Reliance Retail has expanded its presence in the beauty and personal care segment with the launch of AJIO Beauty, a new platform that offers skincare, makeup, haircare, fragrances and personal care products under one digital destination.
The launch further enhances the fashion and lifestyle ecosystem of Reliance Retail by combining the fashion-led customer base of AJIO with the beauty expertise of Tira to offer an integrated shopping experience to consumers.
AJIO Beauty stocks products across value, bridge-to-luxury, premium and luxury categories in skincare, makeup, haircare, bath and body, fragrances, personal care and beauty accessories.
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Beauty Expansion:
The platform offers products from over 1,500 Indian and international brands, with deliveries covering 19,000-plus pin codes. Eligible products will also be available in select cities via AJIO Rush for faster deliveries.
According to Reliance Retail, the platform has been designed to make beauty shopping more discovery-led by offering curated recommendations, trend-based collections, ingredient-led suggestions and personalised edits alongside a broad brand portfolio.
Commenting on the launch, an AJIO spokesperson said, "Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO's fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle."
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"Backed by Reliance Retail's beauty expertise and AJIO's digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country," the spokesperson added.
AJIO Beauty has been created for digitally savvy consumers looking for authentic products, trusted brands and personalised shopping experiences, said Reliance Retail. The company will bring together AJIO’s fashion platform with Tira’s omnichannel beauty capabilities, enabling customers to shop for fashion and beauty from a single destination and strengthening its position in the rapidly growing beauty retail market in India.
