Tag: Digital Marketing News

Industry
Unilever to split ice cream unit, cut 7,500 global jobs

Unilever to split ice cream unit, cut 7,500 global jobs

The completion of the plan is expected to occur by the end of 2025, marking the...

Business Spotlight
ITC Hotels Expands Presence with Storii Rishikesh Luxury Property

ITC Hotels Expands Presence with Storii Rishikesh Luxury...

"Storii Rishikesh: A Future Haven for Wellness Seekers, Culinary Enthusiasts, and...

Analysis
BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections

BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections

Google Ads Transparency Centre data reveals video ads prioritize campaign agendas;...

Inside Edge
Bill Gates says Steve Jobs was super smart, admits he can't be same

Bill Gates says Steve Jobs was super smart, admits he can't...

Steve Jobs and Bill Gates transitioned from allies to rivals over 30 years. Despite...

Technology
Apple and Google in Talks to Integrate Gemini for iPhone's Generative AI Features

Apple and Google in Talks to Integrate Gemini for iPhone's...

Apple plans to introduce generative AI features in iPhone 16, possibly integrating...

Campaigns
Fantasy Sports Giant Dream11 Unveils Star-Studded Ad Ahead of IPL 2024

Fantasy Sports Giant Dream11 Unveils Star-Studded Ad Ahead...

Dream11's IPL 2024 ad gains 26M YouTube views within a day, indicating immense popularity...

Inside Edge
India entices Tesla: Slashes EV import duty to 15%

India entices Tesla: Slashes EV import duty to 15%

Policy mandates EV manufacturers invest $500 million, establish Indian plant within...

Industry
Meta-GWI finds social media, Reels, influencers drive Indian gamers

Meta-GWI finds social media, Reels, influencers drive Indian...

Study reveals: Nearly half of casual gamers and 43% of real-money gamers originate...

Campaigns
Preity Zinta fronts Mortein's 'Ab Raho Befikar' campaign confidently

Preity Zinta fronts Mortein's 'Ab Raho Befikar' campaign...

Havas India's campaign showcases Mortein's Mosquito Fight Technology (MFT), emphasizing...

Campaigns
Katrina Kaif heralds the linen season in Uniqlo's summer campaign

Katrina Kaif heralds the linen season in Uniqlo's summer...

Katrina Kaif will feature in a campaign film showcased across both digital and offline...

Analysis
Digital ad growth slows, piquing interest of market analysts worldwide

Digital ad growth slows, piquing interest of market analysts...

Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...

Inside Edge
NASA sending 'Paani' probe to Jupiter's moon Europa

NASA sending 'Paani' probe to Jupiter's moon Europa

October launches NASA's Europa Clipper Mission to explore Jupiter's moon, Europa....

Inside Edge
Spotify testing music videos, aiming to challenge YouTube's dominance

Spotify testing music videos, aiming to challenge YouTube's...

Spotify aims for 1 billion users by 2030, facing competition from Apple Music and...

Technology
Musk forecasts AI surpassing human intelligence by 2029

Musk forecasts AI surpassing human intelligence by 2029

Elon Musk predicts AI surpassing human intelligence by 2029. Yann LeCun states current...

Inside Edge
Government Shuts Down 18 OTT Platforms for Obscene Content

Government Shuts Down 18 OTT Platforms for Obscene Content

Nationwide, authorities blocked 19 websites, 10 apps, and 57 social media handles...

Campaigns
Voltas launches 'shor kam, kaam zyada' summer campaign

Voltas launches 'shor kam, kaam zyada' summer campaign

The campaign highlights the Smart Air AC's 'super silent' feature and its unique...