Tag: Digital Marketing News

Campaigns
Sony India debuts CGI campaign to celebrate vibrant Holi festival

Sony India debuts CGI campaign to celebrate vibrant Holi...

The CGI-based video highlights the XV800 party speaker, showcasing its features...

Campaigns
Cadbury Dairy Milk praises India's cricket unsung heroes with gratitude

Cadbury Dairy Milk praises India's cricket unsung heroes...

#ThankYouFirstCoach: A 2-part series celebrating heroes nurturing talents, recognizing...

Campaigns
Castrol and bp appoint Shah Rukh Khan as brand ambassador

Castrol and bp appoint Shah Rukh Khan as brand ambassador

Shah Rukh Khan is set to star in digital, print, and TV campaigns for bp and Castrol,...

Business Spotlight
MG Motor India announces joint venture with JSW Group

MG Motor India announces joint venture with JSW Group

After much anticipation, the joint venture between MG Motor India and JSW Group...

Sports
IPL 2024 Looms: Duel Between TV and Digital Advertising

IPL 2024 Looms: Duel Between TV and Digital Advertising

Experts predict digital's cost appeal attracts more brands, TV's recall value maintains...

Campaigns
Swiggy addresses viral Zomato post amidst 'pure veg' controversy

Swiggy addresses viral Zomato post amidst 'pure veg' controversy

"Swiggy clarifies fake viral ad mocking Zomato, affirming it's not authentic, settling...

Campaigns
Ranveer Singh urges 'unmute' in NutriChoice AI campaign

Ranveer Singh urges 'unmute' in NutriChoice AI campaign

Britannia teams up with Mindshare for groundbreaking 'India's first AI-powered camera...

Industry
Zomato Launches Pure Veg Fleet: Revolutionizing Food Delivery Experience

Zomato Launches Pure Veg Fleet: Revolutionizing Food Delivery...

Zomato introduces Pure Veg Fleet and Mode, catering to India's largest vegetarian...

Industry
Unilever to split ice cream unit, cut 7,500 global jobs

Unilever to split ice cream unit, cut 7,500 global jobs

The completion of the plan is expected to occur by the end of 2025, marking the...

Business Spotlight
ITC Hotels Expands Presence with Storii Rishikesh Luxury Property

ITC Hotels Expands Presence with Storii Rishikesh Luxury...

"Storii Rishikesh: A Future Haven for Wellness Seekers, Culinary Enthusiasts, and...

Analysis
BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections

BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections

Google Ads Transparency Centre data reveals video ads prioritize campaign agendas;...

Inside Edge
Bill Gates says Steve Jobs was super smart, admits he can't be same

Bill Gates says Steve Jobs was super smart, admits he can't...

Steve Jobs and Bill Gates transitioned from allies to rivals over 30 years. Despite...

Technology
Apple and Google in Talks to Integrate Gemini for iPhone's Generative AI Features

Apple and Google in Talks to Integrate Gemini for iPhone's...

Apple plans to introduce generative AI features in iPhone 16, possibly integrating...

Campaigns
Fantasy Sports Giant Dream11 Unveils Star-Studded Ad Ahead of IPL 2024

Fantasy Sports Giant Dream11 Unveils Star-Studded Ad Ahead...

Dream11's IPL 2024 ad gains 26M YouTube views within a day, indicating immense popularity...

Inside Edge
India entices Tesla: Slashes EV import duty to 15%

India entices Tesla: Slashes EV import duty to 15%

Policy mandates EV manufacturers invest $500 million, establish Indian plant within...

Industry
Meta-GWI finds social media, Reels, influencers drive Indian gamers

Meta-GWI finds social media, Reels, influencers drive Indian...

Study reveals: Nearly half of casual gamers and 43% of real-money gamers originate...