Pushpa 2 Triumphs as Brands Shine Bright in Spotlight

Sukumar’s highly anticipated Pushpa 2: The Rule, starring the magnetic Allu Arjun, dazzling Rashmika Mandanna, and menacing Fahadh Faasil, has smashed past ₹800 crore globally in just four days since its release on December 5. While the gripping storyline and fiery dialogues captivate audiences, another surprising star of the show has emerged—the brands seamlessly woven into its narrative.

When Pushpa declares, “Pushpa sirf ek naam nahi hai. Pushpa matlab brand,” he isn’t exaggerating. From Kalyan Jewellers to Daawat Rice and Astral Pipes, the movie has elevated product placements into an art form, making these partnerships feel as iconic as Pushpa's swagger.

Kalyan Jewellers

The brilliance of Pushpa 2 lies in its organic integration of brands within the high-stakes world of red sandalwood smuggling. Leading the pack is Kalyan Jewellers, whose gold jewelry glimmers throughout the film. Pushpa’s chunky chains and Srivalli’s exquisite necklaces, bracelets, and anklets are a visual treat, ensuring gold shines as brightly as the action. To celebrate the collaboration, Kalyan Jewellers launched a limited-edition jewelry collection, unveiled by Rashmika Mandanna herself.

Mitsubishi Pajero

Adding a touch of adrenaline to the mix is Pushpa’s bold, red Mitsubishi Pajero, a car that feels almost like a character of its own. From intense chases to dramatic entrances, the Pajero amplifies Pushpa’s “main character energy” in every scene it graces.

Daawat Rice

Foodies aren’t left behind, as Daawat Rice finds its way into the smuggler’s den, with giant packs prominently displayed in key scenes. To amplify its role, the brand rolled out a campaign declaring, “Pushpa ka swag, Daawat ka taste—jhukega nahi, rukega nahi!”

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Astral Pipes

Meanwhile, Astral Pipes takes a clever route, slipping into action sequences with massive yellow tanks that loom in the background of thrilling moments. Its campaign with Allu Arjun proclaims, “Pipe ke duniya mein chalta hai Astral ka raj.”

Kajaria Tiles

The film doesn’t miss a beat in showcasing Kajaria Tiles, which subtly appears in bustling market scenes through billboards. Off-screen, Kajaria launched a campaign featuring film snippets, proudly reinforcing its position as “India’s No. 1 tile brand.”

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Ray-Ban

For a touch of style, Ray-Ban sunglasses add sharp sophistication to Fahadh Faasil’s villainous Shekawat, cementing his intimidating persona.

With its ingenious brand integration, Pushpa 2: The Rule has turned into a cinematic and commercial powerhouse, seamlessly blending storytelling with marketing brilliance. The movie proves that in Pushpa’s world, "jhukega nahi" applies not just to characters but to brands making their mark on the silver screen.