Tag: Brand

Campaigns
Mirinda Launches Global “Smile Please” Platform with Bold New Visual Identity

Mirinda Launches Global “Smile Please” Platform with Bold...

Mirinda has launched its new “Smile Please” global campaign and fresh brand look...

Campaigns
Bisleri turns hydration breaks into cricket storytelling with RCB twist

Bisleri turns hydration breaks into cricket storytelling...

Bisleri teams up with RCB and Jaideep Ahlawat for a witty campaign, turning simple...

Campaigns
Coca Cola turns everyday pauses into meaningful halftime moments again

Coca Cola turns everyday pauses into meaningful halftime...

Coca Cola launches new campaign with Diljit Dosanjh and Janhvi Kapoor, reimagining...

Campaigns
FirstClub campaign challenges everyday food habits with kids leading truth

FirstClub campaign challenges everyday food habits with...

FirstClub launches new campaign promoting food quality awareness, using children...

Campaigns
Ofis Square taps Yami Gautam to redefine modern workspaces

Ofis Square taps Yami Gautam to redefine modern workspaces

Ofis Square appoints Yami Gautam Dhar as brand ambassador to boost visibility and...

Campaigns
Kalyan Jewellers celebrates Poila Boishakh with stories of timeless heritage

Kalyan Jewellers celebrates Poila Boishakh with stories...

Kalyan Jewellers launches Poila Boishakh campaign celebrating Bengali culture, blending...

Campaigns
Casio India celebrates Baisakhi with timeless stories and elegant watches

Casio India celebrates Baisakhi with timeless stories and...

Casio India launches Baisakhi campaign for LTP SN6 series, blending emotional storytelling...

Campaigns
KitKat installs slow vending machine urging people to take breaks

KitKat installs slow vending machine urging people to take...

KitKat and VML install slow vending machines to encourage mindful breaks, rewarding...

Campaigns
Too Yumm rides Korean wave with Varun Dhawan campaign

Too Yumm rides Korean wave with Varun Dhawan campaign

Too Yumm launches Korean Karare with Varun Dhawan, tapping Korean culture and IPL...

Campaigns
Lubi Industries strengthens IPL play with extended Sunrisers Hyderabad partnership

Lubi Industries strengthens IPL play with extended Sunrisers...

Lubi Industries renews partnership with Sunrisers Hyderabad for IPL 2026 to boost...

Campaigns
Davidoff taps Ahaan Panday to charm India’s new generation

Davidoff taps Ahaan Panday to charm India’s new generation

Davidoff names Ahaan Panday as its first India ambassador, aiming to connect with...

Campaigns
Myntra taps Alia Bhatt to elevate style and beauty

Myntra taps Alia Bhatt to elevate style and beauty

Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty, aiming to...

Campaigns
Blue Star cools IPL plans with digital first ad strategy

Blue Star cools IPL plans with digital first ad strategy

Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...

Campaigns
Cadbury Creates Khaas Seat Turning First IPL Moments Magical

Cadbury Creates Khaas Seat Turning First IPL Moments Magical

Cadbury Dairy Milk launches Khaas Seat campaign offering first-time IPL fans exclusive...

Business
Swatch’s “Slanted Eyes” Ad Misstep Sparks Apology and Backlash

Swatch’s “Slanted Eyes” Ad Misstep Sparks Apology and Backlash

Swatch retracts wildly insensitive ‘slanted eyes’ ad after Chinese furor, underscoring...

Inside Edge
Ananya Birla Expands Beauty With Launch Of Lovetc Colour Cosmetics

Ananya Birla Expands Beauty With Launch Of Lovetc Colour...

Ananya Birla diversifies her beauty portfolio with Lovetc Colour Cosmetics, launching...