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Business Spotlight
Kartik Aaryan collaborates with D2C charging brand Urbn

Kartik Aaryan collaborates with D2C charging brand Urbn

Sumit Rawat Feb 13, 2024 0 57

Urbn, a local D2C charging brand, appoints Bollywood actor Kartik Aaryan as its...

Campaigns
Brands spotlight self-love and singles for Valentine's Day campaigns

Brands spotlight self-love and singles for Valentine's...

Sumit Rawat Feb 13, 2024 0 81

Valentine's Day, a major draw for brands, sees a shift this year. Marketing initiatives...

Business Spotlight
GroupM India projects 10% growth in 2024 ad revenue

GroupM India projects 10% growth in 2024 ad revenue

Sumit Rawat Feb 13, 2024 0 58

GroupM India's TYNY 2024 report reveals an anticipated overall ad revenue of Rs...

Campaigns
Saffola Gold: Opt for the right oil, embrace a healthier lifestyle

Saffola Gold: Opt for the right oil, embrace a healthier...

Sumit Rawat Feb 12, 2024 0 62

Saffola debuts a new ad for Saffola Gold Oil, encouraging a "Roz Ka Healthy Step"...

Business Spotlight
Swiggy engages with 60s empty nesters for Valentine's Day connection

Swiggy engages with 60s empty nesters for Valentine's Day...

Sumit Rawat Feb 12, 2024 0 40

Swiggy and Talented melted hearts last Valentine's week, sharing a heartwarming...

Business Spotlight
Motorola's media strategy stays digital-centric, affirms Shivam Ranjan

Motorola's media strategy stays digital-centric, affirms...

Sumit Rawat Feb 12, 2024 0 47

Shivam Ranjan, Motorola's Head of Marketing - APAC, asserts digital dominance in...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Sumit Rawat Feb 11, 2024 0 134

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Sumit Rawat Feb 11, 2024 0 103

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Campaigns
Top fortnightly ads: HDFC Bank's clever approach, Protinex celebrates strength

Top fortnightly ads: HDFC Bank's clever approach, Protinex...

Sumit Rawat Feb 11, 2024 0 64

In a skip-centric world, ads must strive for attention. Occasionally, creative gems...

Business Spotlight
Disney secures Taylor Swift concert film in million-dollar deal; OTT premiere set

Disney secures Taylor Swift concert film in million-dollar...

Sumit Rawat Feb 10, 2024 0 48

Disney triumphs in a $75 million deal for Taylor Swift's "The Eras Tour" streaming...

Campaigns
Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch Nahi' campaign

Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch...

Sumit Rawat Feb 10, 2024 0 64

Flair Writing Industries (FWIL) unveils 'Bas Flair Aur Kuch Nahi' campaign featuring...

Campaigns
UnFoldMart secures PowerNosh Nutrition's prestigious social media management contract

UnFoldMart secures PowerNosh Nutrition's prestigious social...

Sumit Rawat Feb 10, 2024 0 53

UnFoldMart, a top marketing agency known for digital innovation, is thrilled to...

Campaigns
Lowe Lintas crafts campaign for Flipkart Health+ in Uttar Pradesh

Lowe Lintas crafts campaign for Flipkart Health+ in Uttar...

Sumit Rawat Feb 9, 2024 0 52

Flipkart Health+ partnered with Lowe Lintas, the creative agency from Mullen Lowe...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

Sumit Rawat Feb 9, 2024 0 84

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...

Campaigns
Celebrities contribute to the startup realm, enhancing entrepreneurial influence

Celebrities contribute to the startup realm, enhancing...

Sumit Rawat Feb 9, 2024 0 41

Celebrities entering retail connect with aspirants; Shilpa Shetty's MamaEarth shares...

Campaigns
Tata Motors urges businesses to seize control in new campaign

Tata Motors urges businesses to seize control in new campaign

Sumit Rawat Feb 8, 2024 0 38

In each film, a narrator plays a crucial role, vividly portraying Fleet Edge's advantages...