Sirona Partners AP Dhillon Tour to Promote Women’s Hygiene Solutions

Sirona, a leading feminine hygiene brand under the Good Glamm Group, has announced its collaboration as the official Toilet Hygiene Partner for AP Dhillon: The BrownPrint Three-City India Tour, organized by White Fox India. This partnership highlights Sirona's commitment to addressing the persistent issue of access to clean and hygienic washrooms for women at large public events.

Public concerts and events often leave attendees, especially women, struggling with unhygienic washroom facilities. To tackle this challenge, Sirona is introducing its PeeBuddy range of toilet hygiene products to ensure women’s comfortand well-being during live events.

PeeBuddy offers innovative solutions such as a Stand and Pee device, disposable toilet seat covers, and toilet spraysfor sanitizing surfaces. These products will be made available outside female washrooms at all concert venues throughout the tour, guaranteeing women access to clean and hygienic facilities.

Anika Wadhera, Group Marketing Director at the Good Glamm Group, shared Sirona’s mission, stating:
“At Sirona, we are dedicated to breaking barriers and solving everyday challenges faced by women. Our partnership with AP Dhillon's The BrownPrint 2024 India Tour brings our mission into the spotlight—ensuring women can enjoy public events with access to clean, safe washrooms. Through PeeBuddy, we are empowering women to experience moments of joy and freedom without worry.”