Tag: Brand Ambassador News

Campaigns
Meesho's 'Shopping ki Power' guides first-time shoppers to informed purchases

Meesho's 'Shopping ki Power' guides first-time shoppers...

Developed by DDB Mudra and Meesho's creative team, the campaign adopts an educational...

Industry
Casio India expands G-Shock, targets diverse subcultures, emphasizes women's range

Casio India expands G-Shock, targets diverse subcultures,...

Casio MD Hideki Imai discusses the strategy behind their expanded campaign, collaborating...

Campaigns
Flipkart's 'Kuch Khaas Kamao' campaign boosts seller success

Flipkart's 'Kuch Khaas Kamao' campaign boosts seller success

The new campaign shows how Flipkart enables sellers to proudly sell all types of...

Industry
Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris 2024

Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris...

The campaign emphasizes how a 'thumbs up' motivates athletes, encouraging them to...

Business
Silver, Stores, and Sparkling Lab-Grown Diamonds Galore

Silver, Stores, and Sparkling Lab-Grown Diamonds Galore

From D2C to 170 stores, GIVA redefines jewelry shopping with silver stunners and...

Technology
Cookies Crumble? Not Anymore! Google Bakes a Fresh Privacy Recipe

Cookies Crumble? Not Anymore! Google Bakes a Fresh Privacy...

Google keeps third-party cookies in Chrome, offering users new controls to tweak...

Industry
Godrej Consumer spends over ₹1,000 crore on FY24 advertising

Godrej Consumer spends over ₹1,000 crore on FY24 advertising

This includes a 30% reduction in SKUs as part of their rationalization process,...

Industry
Flipkart's inaugural G.O.A.T Sale aims to "save the Amazon"

Flipkart's inaugural G.O.A.T Sale aims to "save the Amazon"

The sale is live now until July 25th. Here's how the brand is promoting it and engaging...

Industry
Plum Celebrates 10 Years of Clean Beauty Innovation and Growth

Plum Celebrates 10 Years of Clean Beauty Innovation and...

Celebrating ten years, Plum amplifies its digital ad spend, focuses on socio-economic...

Industry
Maruti Suzuki Embraces Digital Marketing with Hyperlocal Tools and CRM

Maruti Suzuki Embraces Digital Marketing with Hyperlocal...

Leveraging data analytics and innovative strategies, Maruti Suzuki enhances consumer...

Campaigns
Bournvita and Dravid Want Kids Off Screens

Bournvita and Dravid Want Kids Off Screens

Bournvita’s new campaign combines cricket, AI, and Rahul Dravid to get kids off...

Inside Edge
Chapri Controversy; Sting and KTM's Unexpected Social Media Labels

Chapri Controversy; Sting and KTM's Unexpected Social Media...

How PepsiCo’s Sting energy drink and KTM motorcycles became unlikely symbols of...

Campaigns
Sunfeast SuperMilk launches 'Nalladhu Thedi Varum' with Sneha and Simran

Sunfeast SuperMilk launches 'Nalladhu Thedi Varum' with...

The ad represents Sneha Prasanna and Simran Bagga's first collaboration, featuring...

Campaigns
Cadbury Fuse: Don't let hunger disrupt your everyday moments

Cadbury Fuse: Don't let hunger disrupt your everyday moments

The campaign highlights that hunger should never hinder one's ability to shine and...

Industry
Dollar launched South market campaign featuring Mahesh Babu

Dollar launched South market campaign featuring Mahesh...

The collaboration aims to enhance Dollar Industries' brand presence and connect...

Industry
70% of brand-building ad spend goes to TV: Vikram Sakhuja

70% of brand-building ad spend goes to TV: Vikram Sakhuja

In a new interview series with marketers and media leaders, we explore "Bollywood...