Tag: Advertising India

Inside Edge
Are small and medium-sized advertising firms struggling?

Are small and medium-sized advertising firms struggling?

While some industry participants believe the situation is difficult for small businesses,...

Campaigns
ACKO creates a potent ode to Mumbai's dynamic city.

ACKO creates a potent ode to Mumbai's dynamic city.

The campaign celebrates the beneficial transformations the city has undergone throughout...

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Inside Edge
With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Inside Edge
Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Campaigns
Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India's 'Through Her Lens' campaign raises the profile...

The contest, currently in its third season, provides a forum for female photographers...

Analysis
How CaratLane is benefiting from a strong omnichannel strategy

How CaratLane is benefiting from a strong omnichannel strategy

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...

Inside Edge
Goafest 2023 is scheduled to take place on May 24, 25, and 26

Goafest 2023 is scheduled to take place on May 24, 25,...

The much-anticipated creative festival draws professionals from the advertising,...

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...