Tag: Advertising India

Campaigns
Hardee's commissions AI to design a 'Super Star Burger,' and the results are amazing but not perfect

Hardee's commissions AI to design a 'Super Star Burger,'...

The company's social media ad highlights Ai's limits in developing the perfect burger.

Inside Edge
S4 Capital's Q4 2022 results aligned with expectations

S4 Capital's Q4 2022 results aligned with expectations

The company expects to generate at least £120 million in operational EBITDA for...

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...

Campaigns
A quirky digital campaign by ‘Approach Bollywood’

A quirky digital campaign by ‘Approach Bollywood’

Bollywood has launched its quirky digital campaign to promote don't drink & drive...

Inside Edge
Here are some car technologies anticipated to be available in 2023, from brand-new Apple CarPlay features to AI for automobiles

Here are some car technologies anticipated to be available...

In 2021, the market for AI in the automotive sector was valued at USD 2.54 billion,...

Inside Edge
Man Of The Year: Gautam Adani

Man Of The Year: Gautam Adani

Bloomberg has named Gautam Adani, the third-richest person in the world and the...

Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Inside Edge
Big Bang Awards 2022 are announced by The Ad Club Bangalore

Big Bang Awards 2022 are announced by The Ad Club Bangalore

In the first week of February 2023, the awards ceremony will take place.

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Inside Edge
Despite winning slots, Sony Pal and Colors Rishtey will not return to Free Dish.

Despite winning slots, Sony Pal and Colors Rishtey will...

DD Free Dish stated in November that the channels would be available on the platform...

Analysis
According to a GroupM report, India's ad revenue will increase 16.8% in 2023

According to a GroupM report, India's ad revenue will increase...

The This Year Next Year 2022 Global End of Year Forecast predicts that ad revenue...

Inside Edge
When rumour becomes reality: end of a 26-year old journey

When rumour becomes reality: end of a 26-year old journey

"Prime Time" show will not be "prime" anymore

Inside Edge
Byju’s names Tynker’s Krishna Vedati as President

Byju’s names Tynker’s Krishna Vedati as President

Krishna Vedati has been appointed president of global growth and strategic initiatives,...