Rohit Shetty Joins SNICKERS: Revitalizing Brand Energy with Action-Packed Humor

Rohit Shetty has been appointed as the new brand ambassador for SNICKERS by Mars Wrigley India. Known for his adrenaline-packed films and vibrant personality, Shetty brings his unique charisma and dynamic style to enhance the SNICKERS brand. This collaboration is part of the iconic "You're Not You When You're Hungry" campaign, aimed at resonating deeply with the audience.

Shetty’s larger-than-life persona and dynamic flair energize the SNICKERS brand. The latest TV commercial, created by DDB Tribal, showcases his car stunts, seamlessly integrating with the brand’s message.

In the commercial, Rohit Shetty mentors a young boy at a HUNGAL Driving School. As the boy struggles with tight-space driving, Shetty takes the wheel, demonstrating his signature maneuvers. The car unexpectedly ends up in a bustling fish market and then on a boat in the middle of the sea. The twist comes when the boy hands Shetty a SNICKERS, remarking, “You become Rohit Shetty when you’re hungry.” After eating the SNICKERS, Shetty transforms back into a calm driving instructor, underscoring the impact of the tagline.

Expressing his enthusiasm about the partnership, Rohit Shetty stated, “I am thrilled to be the brand ambassador for SNICKERS. This collaboration perfectly aligns with my on-screen persona. Shooting the TV commercial was a delightful experience, combining my love for cars and action. The message of SNICKERS – that hunger can change your entire demeanor – resonates universally. I look forward to sharing this energetic campaign with everyone.”

Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, commented, “We are excited to have Rohit Shetty endorse and bring his signature style to SNICKERS. His authentic and adventurous personality is a natural fit for the brand. Our new campaign film with Rohit blends high-octane drama and humor, connecting especially well with our Gen Z audience across various media platforms. This collaboration underscores SNICKERS®’s position as the ultimate hunger bar. We believe Rohit’s association with SNICKERS will lead to impactful initiatives for the brand in India.”

Iraj Fraz, Creative Head at DDB Tribal, added, “Snickers "You're Not You When You're Hungry" campaign is globally renowned for its enduring appeal, local adaptations, and humorous approach. Our collaboration with Snickers India through DDB Mudra continues this tradition with a fresh twist. Featuring Rohit Shetty in his most comedic role to date – essentially playing himself – has been a joyous journey for everyone involved. We’re confident that audiences will thoroughly enjoy this campaign.”

Agency Credits:

Business: Ashutosh Sawhney, Vineet Kindra, Mayurakshi Chatterjee, Chirag Chutani, Srishti Gupta

Creative: Rahul Mathew, Iraj Fraz, Dhruv Tiwari, Debasish Mondal, Purva Ummat, Mridul Sharma, Ashwini Mishra, Vedant Vaishampayan

Strategy: Surbhi Arora, Ishant Gulati, Akshita Arora

Production House: Ducktape Studios

Director: Raylin Valles