Sara Ali Khan joins Kurkure as a brand ambassador.

Kurkure, a snack brand, has welcomed a new member to the family. Sara Ali Khan, the actress, has been named the new brand ambassador. She made the announcement with an amusing Instagram video of herself in her element.

"Toh kal maine share ki thi ek chatpati news," Sara says, addressing the talk surrounding the masaledaar cooperation with a chatpati rhyme that gets everyone smiling. Fun, masala, and masti are your cues. Whichever flavor you choose, it'll take away all your blues... "I'm delighted to inform you that Sara has joined the Kurkure family."

"With her lively and amusing character, Sara makes for a terrific addition to Kurkure's masaledaar family!" remarked Neha Prasad, Associate Director and Brand Lead, Kurkure. Her vivacity and cheerfulness personify the Kurkure personality, and we are confident that viewers will adore her as a brand ambassador. We feel that our collaboration will not only expand brand reach but also magnify our unique messaging."

Sara Ali Khan remarked of her affiliation, "I am incredibly pleased to be a part of the Kurkure family!" As I grew older, I became a fan of the brand and enjoyed seeing their amusing TV commercials that made us all laugh. I can't wait to be a part of the brand's masti-filled advertisements, and I'm looking forward to presenting my chatpata-pun to my darshaks and audience."

Sara Ali Khan will take part in upcoming Kurkure commercials, promoting the company and its goods across all conventional and digital platforms in the country.