Society Tea Launches Kadak Surve Chai Bhari with Riteish
Society Tea unveils “Kadak Surve Chai Bhari” featuring Riteish Deshmukh, blending bold humor and rich flavor to redefine the everyday tea-drinking experience.
Prakhar
A Bold Brew of Tradition and Humor
Society Tea is stirring up the beverage scene with its new campaign, “Kadak Surve Chai Bhari.” Featuring the charismatic Riteish Deshmukh, the campaign marries the robust flavor of kadak chai with a playful twist that celebrates India’s rich tea culture.
Riteish Deshmukh: The Heart of the Campaign
Under the sub-heading “Charm in Every Cup,” Riteish Deshmukh’s engaging persona takes center stage. His natural flair and infectious humor breathe life into the campaign, making the idea of a strong, flavorful chai not just a beverage choice but a lifestyle statement.
Bold Flavors, Bold Stories
“Every Sip Tells a Story” explores how Society Tea’s blend captures the essence of tradition with a modern twist. The ad showcases everyday moments—be it a bustling office break or a leisurely chat among friends—where the aroma of kadak chai ignites conversation and creates lasting memories.
Humor Infused with Authenticity
The campaign is a delightful mix of tongue-in-cheek humor and cultural authenticity. Clever dialogues and vibrant visuals illustrate how Society Tea turns a simple cup of chai into an experience that’s both energizing and heartwarming. This creative narrative resonates deeply with a diverse audience that values both taste and tradition.
Digital Engagement and Community Spirit
Leveraging social media, interactive contests, and behind-the-scenes footage, Society Tea invites tea lovers to share their own “chai moments.” This multi-channel approach builds a strong community, turning the campaign into a movement that celebrates the joy of authentic, kadak tea.
Redefining Everyday Rituals
“Kadak Surve Chai Bhari” isn’t merely a tagline—it’s a celebration of everyday life. Society Tea positions its product as the perfect companion for those moments when a bold, refreshing pause can transform an ordinary day into something extraordinary.
Closing Thoughts
Society Tea’s new campaign with Riteish Deshmukh is a refreshing take on tea advertising—infusing tradition with humor and bold flavor. It’s an invitation to savor every sip and rediscover the magic in everyday rituals, one cup at a time.
