Shriram Finance Soars High with New Campaign Featuring Rahul Dravid

Shriram Finance, a leading financial services company, has launched a new brand campaign titled "#TogetherWeSoar". This campaign aims to celebrate the spirit of partnership and highlight how the company stands by its customers in their journey towards success.

The campaign features Rahul Dravid, the legendary cricketer, as the brand ambassador. The ad film, narrated by Naseeruddin Shah, showcases Dravid's journey and highlights the importance of partnerships in achieving one's goals. The film is available in multiple languages, including Hindi, Telugu, and Tamil.

Shriram Finance plans to promote the campaign through a multi-channel approach, including television, digital, print, social media, outdoor advertising, and Pro Kabaddi League broadcasts.

Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, explained that the campaign aims to connect with diverse audiences across India. She emphasized the company's commitment to supporting customers in their financial aspirations, whether it's through fixed deposits, vehicle financing, small business loans, or personal loans.

By partnering with Rahul Dravid and leveraging a strong creative approach, Shriram Finance aims to strengthen its brand image and position itself as a trusted financial partner for its customers.