Samsung supports Neeraj Chopra in Paris Olympics 2024

Cheil India has launched a new campaign for Samsung, celebrating the achievements of Indian athlete Neeraj Chopra as he prepares for the upcoming Olympic Games. The campaign, titled "India Cheers Neeraj," showcases how the entire nation is rallying behind Chopra, who is a symbol of excellence and determination.

At the heart of the campaign is a 120-second film that captures the collective spirit of the nation. "Samsung believes in empowering individuals to push beyond their limits and achieve greatness," said Aditya Babbar, Vice President, MX Business, Samsung India. "With the 'India Cheers Neeraj' campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in India's quest for gold in the Paris Olympic Games. We invite all Indians to join us in cheering for Neeraj."

Vikash Chemjong, Chief Creative Officer at Cheil India, praised the cinematic quality of the campaign, stating, "In the wake of a recently won Cricket World Cup, we wanted to evoke the emotion of an entire nation holding its breath once more. This time, it’s for one athlete who has already achieved the impossible by winning gold at the last Olympics. The film’s fleeting montage style serves as the unifying thread that connects every Indian to this beacon of national pride."