Saif Ali Khan Becomes Face of Sparsh Pearl

Bollywood star Saif Ali Khan has been announced as the new brand ambassador for Sparsh Pearl, a leading name in bathroom fittings and home improvement products. This partnership marks a big step for the brand as it aims to connect with more premium and urban customers across India and beyond. The agreement is set for two years during which Saif Ali Khan will represent Sparsh Pearl’s flagship taps and FlowShield pipes through a wide-reaching marketing campaign.

A Two-Year Partnership

Under this two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s 360-degree marketing campaign. This means he will appear in advertisements on television, digital platforms, OTT media and outdoor billboards. The campaign is designed to reach customers wherever they are, making sure the brand’s message is seen by as many people as possible.

Representing Flagship Products

Saif Ali Khan will not only promote Sparsh Pearl’s main range of stylish taps but also their FlowShield pipes. FlowShield is a sub-brand known for its high performance, durability and precision engineering. By associating with these products, Saif brings his own image of style, class, and reliability to the brand.

New Tagline and Brand Positioning

The announcement of Saif Ali Khan as brand ambassador comes alongside the launch of Sparsh Pearl’s new tagline: “Style Kamaal, Chale Saalon Saal.” This Hindi phrase means “Amazing Style, Lasts for Years,” and captures the brand’s promise of both attractive design and long-lasting quality. Sparsh Pearl is known for its rust-free, leak-free, and maintenance-free bath solutions, and the new campaign aims to reinforce this reputation.

Why Saif Ali Khan?

Sparsh Pearl chose Saif Ali Khan because of his refined personality and lasting legacy in Indian cinema. The company believes that Saif’s image matches their own values of luxury, elegance, and trust. According to Naresh Garg, Chairman and Managing Director of Sparsh Pearl, “Saif Ali Khan, with his refined persona and enduring legacy in Indian cinema, perfectly aligns with our brand values. We are confident that this association will help us scale new heights and connect deeply with our customers”.

Manish Gupta, President of Sales & Marketing added, “With Saif Ali Khan joining us, we aim to reach a more premium, urban audience. To support this goal, we are launching an aggressive 360-degree marketing campaign across TV, digital, OTT, and outdoor channels, which will run through the next financial year”.

Focus on Innovation and Global Expansion

Sparsh Pearl has a strong legacy of over 30 years in the industry. The company is committed to innovation and research, always working to bring advanced, stylish, and user-friendly solutions to the market. With Saif Ali Khan as the face of the brand, Sparsh Pearl hopes to strengthen its presence in global markets as well. The company now has a footprint in over 20 countries, showing that its products are trusted by customers around the world.

Archit Garg, Director of Sparsh Pearl, said, “Innovation and R&D has always been the cornerstone of Sparsh Pearl’s journey to bring advanced, stylish and user-friendly solutions to the market. With Saif Ali Khan joining us as the face of the brand—an icon with international appeal and fan following across the world—we’re confident this partnership will further strengthen our presence in global markets and open new avenues for strategic expansion”.

Launch of the Volto Series

Along with this partnership, Sparsh Pearl has also launched the Volto Series, a new range of CP (chrome-plated) bath fittings. This series is designed to offer a superior user experience with advanced engineering and modern looks, further supporting the brand’s image of style and quality.

Building Trust and Quality

Sparsh Pearl’s strength lies in the trust it has built over the years with distributors, dealers, and millions of satisfied customers. By bringing Saif Ali Khan on board, the company aims to reach new heights and connect with even more people who value style, durability, and reliability in their home fittings.

With Saif Ali Khan as its brand ambassador, Sparsh Pearl is set to make a strong impact in the premium segment of the home improvement market. The partnership highlights the brand’s commitment to quality, innovation and customer satisfaction. As the campaign rolls out across all major media channels, customers can expect to see more of Saif Ali Khan representing the best of Sparsh Pearl’s taps and FlowShield pipes.