RedBus offers new users a 'Travel to Vote' campaign across India

Mumbai: redBus, a leading online bus ticketing platform, has unveiled its 'Travel to Vote' campaign, aimed at facilitating affordable and convenient travel during the Lok Sabha Elections 2024. As part of this initiative, redBus is offering an attractive deal for first-time users across India. By using the coupon code VOTE24, new users can enjoy a 15% discount, up to Rs. 250, on their bus bookings. Additionally, customers are eligible for a cashback of up to Rs. 250, making their travel even more economical.

The primary goal of this campaign is to support affordable travel options, ensuring that more people can easily travel to their voting locations. redBus hopes this discount and cashback offer will encourage citizens to exercise their voting rights without worrying about travel expenses.

Here are the details of the 'Travel to Vote' offer:

• A 15% discount on bus ticket bookings, up to a maximum of Rs. 250.
• An additional cashback of up to Rs. 250.
• To avail this offer, users need to apply the coupon code: VOTE24.

In conjunction with this offer, redBus has also launched a television commercial designed in the format of ‘Breaking News’ to capture the attention of viewers on major news channels during the election period. This strategic placement aims to effectively communicate the campaign’s message to a large audience, especially potential voters planning their travel. The media strategy also includes a strong digital presence, featuring video ads and targeted communication through redBus’s own media channels.

“At redBus, we are committed to enhancing our customers’ travel experiences through innovative solutions,” said Pallavi Chopra, CMO of redBus. “The ‘Travel to Vote’ campaign is our way of supporting the democratic process by making travel more accessible and affordable during the election period. We hope this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus.”

This limited-time offer is specifically targeted at new customers, providing exceptional value. Through this initiative, redBus aims to simplify travel planning and make it more cost-effective for users, particularly during the election period. By doing so, redBus hopes to promote the use of online bus booking and ensure higher voter turnout by making the journey to polling stations easier and more affordable.