Kiara Advani Joins Caprese as Brand Ambassador, Unveils 'The Kiara Collection'

Kiara Advani Takes on the Role of Caprese's Newest Brand Ambassador

Kiara Advani steps into the spotlight as Caprese's fresh face, succeeding Alia Bhatt in representing the renowned handbag line by VIP Industries. Caprese unveils its Spring/Summer 2024 collection, 'The Kiara Collection', featuring a range of stylish totes, satchels, laptop bags, slings, and fashion backpacks priced from Rs 2199 to Rs 3999.

In a press release, Caprese expressed excitement about the partnership, highlighting the launch of 'The Kiara Collection' as a blend of sophistication and empowerment for women, redefining everyday moments with style. Advani's collaboration with Caprese is expected to bolster the brand's prominence in the fashion industry.

Established in 2012, Caprese draws inspiration from Italy's Isle of Capri, initially enlisting Alia Bhatt as its brand ambassador in 2014, with campaigns featuring 'The Caprese girl' tagline.

VIP Industries recently inaugurated the first Caprese outlet in Delhi's South Extension, expanding its footprint beyond 119 retail stores nationwide, also available on leading e-commerce platforms like Myntra, Amazon, Ajio, Nykaa, and Flipkart.