Amazon Launches #SachMeinTooMuch 2.0 Campaign Showcasing Prime Membership Perks

Amazon has launched the #SachMeinTooMuch 2.0 campaign, spotlighting the extensive benefits of its Prime membership. The campaign features Boxtropolis, Amazon's mascot, who illustrates various perks such as shopping, savings, and entertainment.

Amazon Prime embodies the essence of discovering the ‘Joy of More,’ offering a multitude of benefits through a single membership. This includes reading, gaming, music, shopping, shipping, entertainment, and more, enriching all aspects of members' lives.

Building on this idea, Amazon Prime has rolled out the second phase of its campaign with TV and digital commercials that depict everyday interactions between neighbors. These scenarios highlight the value of Prime membership, including benefits like free same-day delivery, unlimited savings, and blockbuster entertainment.

The campaign uses relatable situations to appeal to new customers while highlighting the advantages for existing members. The two commercials focus on speed, savings, and entertainment.

The TVCs also emphasize other Prime benefits such as same-day delivery, 5% cashback with the Amazon Pay ICICI Credit Card, a wide product selection, and diverse entertainment options. Additionally, the campaign introduces Amazon Prime mascots, Boxtropolis, making them more engaging and interactive.

Pragya Sharma, Director of Growth and Consumer Marketing at Amazon India, commented on the campaign launch: “We operate in a highly dynamic consumer landscape, which requires us to stay agile and relevant by continuously improving and innovating based on the evolving needs of consumers. The second phase of our #SachMeinTooMuch campaign aims to boost awareness by showcasing the distinctive advantages provided by our Prime Membership Program."

Media Monks, the creative partners behind the campaign, shared their perspective: “Media Monks India continues its collaboration with Amazon Prime's new campaign this year, cleverly incorporating the theme of ‘Sach mein too much’ into everyday life scenarios with subtle, witty interactions between two couples, showcasing the numerous benefits that make Prime an essential choice. The charm of these campaigns lies in seeing the Prime mascots personify the various benefits, interact with people, and become part of everyday life. This has been expertly crafted by the Media Monks animation and VFX team, making it an enjoyable campaign.”