Ranveer Singh rescues Mumbai from aliens in Sleepyhead advertisement
Decision Pinnacle takes the reins in crafting the latest campaign for the sleep solutions brand, showcasing their innovative approach to advertising
Sumit Rawat
Sleepyhead introduces its latest offering, the Technic Grid Mattress, featuring Bollywood star Ranveer Singh in a thrilling campaign where he rescues Mumbai from aliens while showcasing the revolutionary mattress technology.
Under the creative direction of Shivakant Menon from Decision Pinnacle, the campaign aims to entertain rather than conform to traditional advertising norms. The focus is on creating memorable experiences that resonate with viewers.
In the futuristic storyline, Ranveer embarks on a journey to the future to thwart an alien invasion, ultimately securing the Technic Grid Mattress, known for its advanced features like India's first 6D Hexagonal Grid and a 3 Zone body pressure distribution system. However, he finds himself so comfortable on the mattress that he nearly misses saving the day.
Nirvana Films, the production house behind the project, adds a retro touch to enhance Ranveer's character, transporting viewers back to the 80s with vibrant set designs, props, costumes, and adorable aliens. Director Rajiv Rao praises Ranveer's dedication and infectious energy in bringing the quirky script to life.
