Ranveer Singh dances to Tic Tac's VIBE film by SlowCheeta

Tic Tac, the confectionery brand of Ferrero India, which is part of the Ferrero Group—one of the leading manufacturers of sweet-packaged products—has announced the launch of its new brand film. This film is created in collaboration with the brand's endorser, Ranveer Singh, and the Indian rapper Chaitanya Sharma, popularly known as SlowCheeta. SlowCheeta is recognized for his work in notable films such as Maidaan, Gully Boy, and Brahmastra.

The film features Ranveer Singh dancing to the ‘VIBE Mera Fresh’ song, which has been curated by SlowCheeta. Through this collaboration, the brand aims to build a stronger connection with the youth of India.

Tic Tac campaigns are thoughtfully designed with the young demographic of India in mind. Today’s youngsters are passionate about creating feel-good moments and have a strong affinity for music, making this campaign an excellent way to establish a deeper connection with them.

The segment aims to uplift moods and create refreshing moments, much like Tic Tac fresh mints, which bring good vibes anytime and anywhere.

The digital film opens with Ranveer Singh vibing to a rap song crafted by SlowCheeta. Dressed in jumpsuits that reflect the vibrant colors of Tic Tac flavors, Ranveer’s dynamic persona shines through. The rap incorporates contemporary youth slang such as "drip max," "waddup bro," and "yo yo vibe kya hain aaj," making it fun and relevant for young consumers. The ‘VIBE Mera Fresh’ song also includes a ‘Vibe-Check’ and emphasizes how Tic Tac always keeps the mood upbeat and fresh.

Commenting on the campaign, Zoher Kapuswala, Marketing Head of Pills & Gums at Ferrero India, said, “Tic Tac is a youth-oriented brand, and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser, Ranveer Singh, is the perfect choice for us with his dynamic presence. Along with SlowCheeta, who is a favorite among Gen Z, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘VIBE Mera Fresh,’ and that it helps them feel upbeat and triggers positive vibes.