Ranbir Kapoor Turns Spy for Asian Paints’ New Campaign

Bollywood actor Ranbir Kapoor has taken on a new role as a spy in a thrilling new campaign for Asian Paints’ upgraded exterior paint, Apex Ultima Protek. The campaign, titled “The Safe House,” showcases the paint’s remarkable durability and protection against harsh weather conditions.

In the ad, Kapoor is seen navigating a dangerous mission, seeking refuge in a seemingly ordinary house. However, this house is no ordinary dwelling; it’s a fortress protected by Apex Ultima Protek, powered by Graphene. The paint’s ability to withstand extreme conditions, including heavy rain, scorching sun, and dust, is metaphorically depicted as the house’s impenetrable defense against attacks.

Amit Syngle, MD and CEO of Asian Paints, expressed his enthusiasm for the new campaign, emphasizing the company’s commitment to innovation and technology. He highlighted the role of Graphene in enhancing the performance of Apex Ultima Protek, making it the ultimate solution for protecting homes.

Sukesh Nayak, Chief Creative Officer of Ogilvy India, explained the creative concept behind the campaign. He stated that the “Safe House” theme effectively conveys the product’s strength and reliability. The ad’s gripping narrative and Ranbir Kapoor’s charismatic performance combine to create a powerful and memorable campaign.

By leveraging the star power of Ranbir Kapoor and a captivating storyline, Asian Paints aims to position Apex Ultima Protek as the leading choice for homeowners seeking long-lasting protection for their homes.