Vaani Kapoor , Rannvijay Singha Shine in STRCH Activewear Campaign
Vaani Kapoor and Rannvijay Singha redefine fitness fashion in STRCH's campaign, showcasing activewear designed for style, comfort, and performance.
Deepanjali
STRCH, a leading activewear brand, has unveiled a new digital film starring brand ambassadors Vaani Kapoor and Rannvijay Singha, showcasing the brand's commitment to innovation and style. The film emphasizes STRCH's fabric technology, which prioritizes comfort and performance by using a unique blend of nylon and spandex, moving away from traditional polyester-based fabrics.
In the digital film, Vaani Kapoor is seen highlighting the lightweight, sweat-wicking, and soft properties of STRCH’s activewear during her fitness routine. Her effortless movements in the gym underline the brand's mission to provide comfortable yet stylish apparel for modern fitness enthusiasts. Kapoor concludes the film with the empowering statement: “Wearing a sports bra shouldn’t be a workout.”
The campaign also introduces STRCH’s expanding men’s activewear range, with TV icon Rannvijay Singha taking the spotlight. Wearing STRCH’s nylon and spandex shorts and T-shirt, Rannvijay demonstrates how the garments’ quick-drying and body-hugging features enhance freedom of movement during workouts. His energy and seamless comfort embody the brand’s ethos of fitness with confidence and style.
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Speaking about the campaign, Prithvi Bhagat, founder of STRCH, shared, “Our latest digital film featuring Vaani Kapoor and Rannvijay Singha showcases how STRCH is committed to enabling people to move freely, confidently, and stylishly. By incorporating lightweight fabrics like nylon and spandex, we’re transforming the activewear segment. Both Vaani and Rannvijay perfectly resonate with our brand’s philosophy, inspiring individuals to embrace an active lifestyle.”
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In addition to its innovative approach to fabric, STRCH is making its products widely accessible. Its activewear collection is available on major e-commerce platforms like Nykaa, Myntra, Amazon, and Flipkart, as well as on its official website. The brand also engages customers through flagship stores and pop-up experiences in key cities, blending physical and digital retail experiences.
With this campaign, STRCH continues to solidify its position as a pioneer in modern activewear, catering to a growing audience of fitness-conscious individuals who value both functionality and style in their workout gear.
