PVR INOX Revamps Media Division with Bold Leadership Overhaul

PVR INOX, India’s leading cinema exhibitor, is reshaping its 600-crore media business under the leadership of Shalu Sabharwal, its chief sales officer with a remarkable 26-year tenure. The company’s transformation strategy focuses on deepening market connections, driving innovation, and strengthening its presence in the rapidly evolving media landscape.

Sabharwal, at the forefront of this initiative, is supported by a team of industry experts who will spearhead business development across India. The revamped structure includes regional heads Gaurav Shukla, Sharda Ganti, Rajesh Makhija, and Shalini Marianathan, ensuring a localized and impactful approach. Additionally, new leadership appointments like Saurabh Bhambri and Traptika Chauhan, both bringing valuable experience from Paytm, add a fresh perspective to the team.

A cornerstone of PVR INOX’s new strategy is leveraging advanced data analytics. The company plans to use deeper data planning to make informed decisions and enhance operational efficiency. By outsourcing key markets to skilled professionals, PVR INOX aims to broaden its reach and solidify its position as a media powerhouse.

The company is also diversifying its efforts across online and offline media platforms, ensuring brands and clients receive maximum visibility. This comprehensive approach enables the creation of innovative, data-backed marketing solutions tailored to the needs of modern audiences.

In a move to unlock additional revenue streams, PVR INOX is placing a significant emphasis on sponsorships and naming rights. These initiatives are designed to foster long-term partnerships with leading brands, providing new opportunities for engagement and monetisation.

Gautam Dutta, CEO of revenue and operations at PVR INOX, expressed confidence in Sabharwal’s ability to lead this transformation:
“Shalu’s extensive experience and strategic vision make her the ideal leader for this pivotal moment. By focusing on data-driven decision-making and fostering impactful partnerships, we are positioning PVR INOX as a dominant force in the media industry.”

Sabharwal echoed this sentiment, emphasizing the company’s commitment to innovation:
“Our goal is to build meaningful connections between brands and audiences. With a mix of fresh talent, strategic planning, and innovation, PVR INOX is set to become the ultimate platform for transformative brand experiences.”

This strategic overhaul is expected to set new benchmarks in the industry, solidifying PVR INOX’s position as a trailblazer in the media space while delivering unparalleled value to its clients and audiences alike.