Pulse Candy's Christmas Campaign Continues Santa's Candy Heist Adventure

Pulse Candy, owned by the Dharampal Satyapal Group (DS Group), is back with an exciting new Christmas campaign, building on last year's success. After the unforgettable CGI-themed film that showcased Santa snatching a Pulse Candy off a giant billboard, this year’s campaign takes things to a whole new level. A teaser video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, reveals their frustration over Santa's candy heist and invites viewers to join the #TheGreatPulseChase contest.

The campaign encourages consumers to participate by sharing their predictions for the next chapter of the candy chase. By using the designated hashtag #TheGreatPulseChase, viewers can connect with others and engage in the conversation surrounding this festive adventure. The winners, chosen randomly, will receive online vouchers worth up to Rs 5000. As part of the campaign, the final video will be released closer to Christmas, bringing the adventure to its exciting climax.

Abhishek Banerjee and Saurabh Shukla’s characters are deeply invested in their shared love for Pulse Candy. Last year, they embarked on a journey to recover the beloved candy after it mysteriously disappeared. Their mission led them on a year-long chase across India, where they faced quirky characters and encountered unexpected challenges, uncovering a conspiracy that threatened the candy's very existence. The tagline “Pran Jaaye Par Pulse Na Jaaye” perfectly encapsulates their determination and relentless pursuit to reclaim the treat.

The campaign this year uses cutting-edge CGI technology to bring this thrilling chase to life. Stunning visuals will capture the exciting journey that stretches beyond India, keeping audiences on the edge of their seats. Throughout the year-long pursuit, Pulse Candy promises to deliver hilarious moments, making the adventure both engaging and immersive for the viewers. The Christmas theme adds an extra layer of excitement, encouraging everyone to get into the festive spirit while following the candy chase.

Commenting on the collaboration, Ashish Bhargava, GM of marketing, confectionery at DS Group, said, “For this year’s Christmas campaign, we decided to bring something thoroughly captivating to our audience. By leveraging innovative elements, we ensure that the campaign will engage viewers in a fun, immersive way. With the use of CGI and an engaging storyline, we promise to keep our audience hooked. Ultimately, we hope this campaign enhances the Christmas spirit while strengthening Pulse Candy’s connection with its audience.”

Pulse Candy’s Christmas campaign aims to captivate audiences with an exciting adventure that mixes humor, thrilling visuals, and festive cheer. It celebrates the festive season while keeping the audience hooked with a mystery that is bound to unfold in the final video release.