Publicis India launches 'Fabulously Futuristic' campaign for Enamor lingerie brand

Publicis India, a division of Publicis Groupe India, has unveiled its latest campaign titled "Fabulously Futuristic" for Enamor, a leading lingerie brand in India. This campaign celebrates the active, modern woman and highlights the innovative features of Enamor's “Innovations” line.

"Fabulously Futuristic" is a series of six digital films developed by Publicis India, breaking away from traditional lingerie advertising to showcase the power and grace inherent in everyday activities. Each film focuses on a specific product from the “Innovations” lineup, demonstrating the unique features of each item.

The films feature women engaging in activities that embody strength and beauty, seamlessly integrating the product range and highlighting the benefits of each garment. These benefits include flexibility, breathability, cooling support with N9 temperature control technology, eco-friendly fabrics, and gel-filled cups for superior comfort and support.

Publicis India's ability to craft compelling narratives aligns perfectly with Enamor's desire to showcase “Innovation” in an inspiring and beautiful manner. This campaign is a testament to the agency’s capability to empower both brands and consumers, forging a deeper connection between them.

Enamor has long been a pioneer in innovation within the lingerie category. For the Innovations range campaign, the brand aimed to assert its rightful leadership in the market. The campaign features stylish, strong women demonstrating their physical prowess and embracing their potential with complete freedom, supported by the cutting-edge technology of the bras. The choice of art forms like ballet and aerial yoga effectively demonstrates the 'proof of concepts,' with music and movements celebrating the Enamor woman’s free spirit as she strides confidently into a fabulous future.

Shitu Patil and Aman Mannan, joint national creative directors at Publicis India, expressed, "We wanted to powerfully convey the message that Enamor's Innovations range supports women in their everyday activities, allowing them to move freely and confidently. The art forms of ballet and aerial yoga were chosen to beautifully illustrate this concept."

Sandra Daniels, SVP of Marketing at Enamor, explained, “Lingerie is an extremely personal and fundamental part of a woman’s life. It is not only a product she uses every day but also an essential experience for her as a woman. She wants to ensure that she is choosing a piece that is perfect in every way, whether it be the fit, fabric, or style. With the Innovations campaign, we aimed to address these concerns and provide women with the best possible lingerie experience, allowing them to feel completely free and comfortable to explore and embrace their most fabulous selves.”

This campaign encapsulates the essence of modern femininity, celebrating the blend of strength and beauty, and underscores Enamor's commitment to innovation and excellence in lingerie design.