boAt’s ‘Rock’in India’ Campaign Busts Myths, Celebrates Indian Pride

boAt’s ‘Rock’in India’: The Campaign That Hits All the Right Notes

This Republic Day, boAt, India’s audio heavyweight, is plugging into patriotism with its latest campaign, ‘Rock’in India.’ But don’t expect boring speeches or clichés here—boAt has turned its celebration into a laugh-out-loud mockumentary that’s as proudly Indian as a plate of golgappas.

Myths? Busted. Laughter? Guaranteed.

The campaign stars comedian Ravi Gupta, who takes us on a hilariously misguided tour of a “boAt factory in China.” Picture this: a quirky guide determined to “prove” the brand’s origins abroad, only to find a roomful of Indian employees assembling world-class wearables amidst unmistakably desi backdrops. It’s like finding chai stalls in the middle of Silicon Valley.

The punchline? boAt is as Indian as they come, with cutting-edge products proudly crafted on home soil. The video hilariously flips stereotypes while packing a patriotic punch—because who needs imports when you’ve got Indian innovation?

Big Beats, Bigger Milestones

Beyond the humor, the campaign spotlights boAt’s impressive achievements:

• Over 6 crore audio and wearable products built right here in India.
• Jobs created for 15,000+ Indians, both directly and indirectly.
• A partnership with Dixon Technologies that ensures 75% of boAt’s products are manufactured locally.

It’s more than a milestone—it’s a mic drop moment for India’s manufacturing story.

Aman Gupta: The Voice of BoAt and Bharat

Aman Gupta, Co-founder and CMO of boAt, isn’t holding back on the patriotism either. “We’re not just building wearables,” he says, “we’re building India’s future. ‘Made in India’ isn’t a tagline for us—it’s our DNA. We’re proud to be a brand that’s truly Indian, ready to conquer the world.”

boAt’s Anthem for Republic Day

With ‘Rock’in India,’ boAt doesn’t just celebrate its success—it invites every Indian to vibe with it. The campaign’s blend of wit, pride, and innovation makes it a breath of fresh air in the world of marketing.

So, this Republic Day, grab your boAt earphones, hit play on your favorite tracks, and join the chorus: India rocks, and boAt’s got the beat to prove it!