Pravis Appoints Amit Duggal as Founding Chief Growth Officer to Strengthen AI, Media Capabilities

Pravis today announced the appointment of Amit Duggal as its Founding Chief Growth Officer, joining its leadership team as the company scales its media, artificial intelligence (AI) and growth capabilities.

Duggal joins the founding leadership team with more than 23 years of experience in media leadership, entrepreneurship and digital transformation. In his new role, he will help drive the next phase of growth for Pravis as brands increasingly seek out integrated marketing partners that combine strategic consulting, media expertise and AI-enabled execution.

The appointment comes at a time when AI is revolutionising the way marketing campaigns are planned, optimised and measured, the company said. Pravis is looking to improve its ability to help brands make faster, smarter and more effective marketing decisions by combining strategy, creative, media and AI.

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Growth Strategy:

Duggal’s appointment is part of the company’s vision to build a growth marketing model that brings together traditionally siloed capabilities to drive measurable business outcomes.

Commenting on the appointment, Prashant Sinha, Co-founder of Pravis said, “Duggal’s experience across global media organisations and technology-led businesses will bolster the company’s ability to help clients navigate the evolving marketing landscape.

Duggal says his experience with global media networks and entrepreneurship has taught him that sustainable growth comes from a mix of strategy, execution and technology. “AI is making that combination even more powerful,” he said, and he said he was excited to be part of Pravis’ growth journey.

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Duggal has been at the helm of Essence, Omnicom Media Group, Madison and Mindshare for the last two decades, leading media, digital transformation and growth initiatives for brands including Google India, PepsiCo, HP, Airtel, Cisco, Virgin Atlantic, Perfetti, Renault, ITC and SC Johnson.

Along with his corporate career, he founded and grew technology led ventures like Adorithm, subsequently acquired, and MonkeyMinds a digital marketing and technology company that served over 100 brands across BFSI, retail, consumer, D2C, education and media sectors.

Several members of the MonkeyMinds team have also joined Pravis as part of the transition, bringing additional expertise in media planning, performance marketing, strategy and client partnerships.

The appointment is a further step in Pravis’ strategy of building a technology-enabled growth marketing company, blending senior strategic talent with media expertise, AI capabilities and entrepreneurial leadership.