Bisleri Appoints Khushbu Mav as Lead- Experiential Marketing
Bisleri International has appointed Khushbu Mav as Lead – Experiential Marketing to drive brand experiences, partnerships, events and consumer engagement initiatives.
SociapaHQ
Bisleri International has appointed Khushbu Mav as Lead – Experiential Marketing to strengthen its emphasis on consumer engagement via immersive brand experiences and culture-led activations.
Mav will be responsible for spearheading the company’s experiential marketing initiatives and overseeing brand experiences, strategic alliances, events and consumer engagement programmes to deepen Bisleri’s connect with consumers in her new role.
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Mav announced her appointment on LinkedIn, saying she was excited to get back to building brand experiences after a brief break.
"Back to building experiences. After a short break, I'm excited to be joining Bisleri International as Lead – Experiential Marketing. Looking forward to creating memorable experiences, learning and growing with the team, and getting back to doing what I enjoy the most," she wrote.
Mav brings nearly a decade of experience spanning brand marketing, experiential marketing, events and consumer engagement across sectors including food, beverages, music, sports and lifestyle.
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Before joining Bisleri, she was Brand Experience Manager at United Breweries, responsible for large-scale experiential platforms and cultural marketing initiatives. Before this, she was Manager – Marketing & Events at Swiggy SteppinOut, where she managed event-led marketing and consumer engagement programmes.
She has also worked in marketing roles at Dineout and Nava Bharat Media. She started her career as a Research Analyst at GEP Worldwide.
Mav’s expertise in creating consumer-first brand experiences will be instrumental in expanding Bisleri’s experiential marketing drives and enhancing consumer brand engagement through events, partnerships and cultural platforms.
