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Campaigns
DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’ Campaign

DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’...

DaMENSCH’s new campaign spotlights authentic men redefining comfort, confidence,...

Campaigns
Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s star-studded ad honours hustle over food, inspiring India’s dreamers and...

Business
Lululemon Enters India via Tata CLiQ Partnership

Lululemon Enters India via Tata CLiQ Partnership

Lululemon to launch stores and e-commerce in India with Tata CLiQ in late 2026.

Campaigns
Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

11-year-old Rayyan’s viral boat dance sparks global trend, blending culture and...

Business
Liberty General Launches Custom Insurance for Tesla India

Liberty General Launches Custom Insurance for Tesla India

Liberty General Insurance unveils tailored EV plans for Tesla owners with unique...

Campaigns
SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL revamps menu and space for flexible work, chill, and all-day hangouts across...

Campaigns
Dark Patterns: How OTT Platforms Trap Indian Viewers

Dark Patterns: How OTT Platforms Trap Indian Viewers

Survey reveals 50% of Indian OTT users struggle with hidden charges and tricky subscriptions.

Campaigns
Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s comeback on JioStar and Star Plus offers premium, multi-gen advertising...

Campaigns
YouTube Tightens Monetisation for Repetitive Content

YouTube Tightens Monetisation for Repetitive Content

YouTube’s July 2025 update targets mass-produced, AI-driven content, while urging...

Campaigns
Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s “Won’t Let You Fall” campaign uses Bhringaraja shampoo and friendship...

Campaigns
CaratLane’s Teej Campaign Celebrates Love and Traditions

CaratLane’s Teej Campaign Celebrates Love and Traditions

CaratLane’s Teej campaign features Divyanka and Vivek Dahiya, highlighting festive...

Campaigns
MuscleBlaze Unveils Star-Powered Action Film for Biozyme Whey

MuscleBlaze Unveils Star-Powered Action Film for Biozyme...

MuscleBlaze’s new film features Larry Wheels and Garuda Ram, spotlighting Biozyme...

Campaigns
ITC Candyman Sourzzz Brings Back Laughs with Soury Not Sorry

ITC Candyman Sourzzz Brings Back Laughs with Soury Not...

ITC Candyman Sourzzz returns with “Soury Not Sorry” S2, featuring Sumukhi Suresh...

Campaigns
Ayushmann Khurrana Named HP India’s New Brand Face

Ayushmann Khurrana Named HP India’s New Brand Face

HP India appoints Ayushmann Khurrana as its new brand ambassador to drive innovation...

Campaigns
Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla owners in India get seamless insurance with ACKO via a 100% digital, paperless...

Inside Edge
Connected TVs Boost Brand Favourability and Sales

Connected TVs Boost Brand Favourability and Sales

Samsung Ads and Kantar reveal Connected TV ads raise purchase intent, especially...