Posts

Campaigns
Mamaearth's  campaign: 'Maa Paas Nahi, Toh Mamaearth Hi Sahi'

Mamaearth's campaign: 'Maa Paas Nahi, Toh Mamaearth Hi...

Mamaearth, India's top brand for natural personal care, launched a campaign honoring...

Technology
Google unveils new AI tools for marketers and advertisers

Google unveils new AI tools for marketers and advertisers

Last week, Google unveiled customizable tools for advertisers, including features...

Sports
Star Sports sets the stage for an apology ‘mauka’ before T20 World Cup

Star Sports sets the stage for an apology ‘mauka’ before...

The latest 'Mauka' campaign installment was created and conceptualized by Disney...

Campaigns
Amazon's New Ad Celebrates Uncle-Nephew Bond Through Mangoes

Amazon's New Ad Celebrates Uncle-Nephew Bond Through Mangoes

Amazon’s latest campaign, This Summer #DeliverTheLove, highlights an uncle-nephew...

Industry
Kartik Aaryan highlights 'Fnacking' fun with Fanta in new campaign

Kartik Aaryan highlights 'Fnacking' fun with Fanta in new...

Conceptualised by Ogilvy, the campaign targets audiences through television, digital...

Industry
Deepika Padukone demonstrates 'superstar snaps' with CAMON 30 Series

Deepika Padukone demonstrates 'superstar snaps' with CAMON...

TECNO aims to elevate the smartphone experience and inspire youth by collaborating...

Technology
Microsoft reveals AI 'Copilot+' PCs, rivaling Alphabet, Apple; debut June 18

Microsoft reveals AI 'Copilot+' PCs, rivaling Alphabet,...

Satya Nadella, Microsoft's CEO, unveiled Copilot+ PCs at Redmond, Washington. Developed...

Analysis
BJP spent Rs 100 crore on Google ads in five months for, Lok Sabha Polls

BJP spent Rs 100 crore on Google ads in five months for,...

BJP allocated Rs 100 crore since January 1, spending Rs 40 crore within the first...

Campaigns
EPIC Empowers Women: Radhika Apte Champions Condom Choice Campaign

EPIC Empowers Women: Radhika Apte Champions Condom Choice...

Mankind Pharma's EPIC ad encourages women to choose condoms, featuring Radhika Apte....

Campaigns
News18's Interactive OOH Campaign at GroupM Offices: Engaging Election Coverage Sparks Buzz

News18's Interactive OOH Campaign at GroupM Offices: Engaging...

News18's innovative OOH campaign at GroupM offices enhances election coverage, engaging...

Industry
Google Invests €1 Billion in Finnish Data Center for AI Expansion

Google Invests €1 Billion in Finnish Data Center for AI...

Google will invest €1 billion to expand its Finnish data center, supporting AI growth...

Sports
PUMA India Partners with Athletics Federation of India

PUMA India Partners with Athletics Federation of India

PUMA India becomes the official kit sponsor for the Athletics Federation of India,...

Industry
Ghadi Detergent's new film encourages people to vote responsibly

Ghadi Detergent's new film encourages people to vote responsibly

Ghadi Detergent's latest film urges citizens to vote, highlighting empowerment,...

Industry
AI both causes and combats ad fraud in gaming industry

AI both causes and combats ad fraud in gaming industry

Experts warn advertisers about click flooding in gaming apps, which can result in...

Sports
My11Circle Grows Rapidly with IPL Partnership: Games24x7 COO

My11Circle Grows Rapidly with IPL Partnership: Games24x7...

My11Circle experiences strong user and revenue growth through its IPL partnership....

Inside Edge
YouTube CEO Declares Creators as "New Hollywood" at Brandcast

YouTube CEO Declares Creators as "New Hollywood" at Brandcast

YouTube emphasizes creators' role in driving growth, particularly on connected TV,...