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Industry
Dentalkart Partners with Baldus for Innovative Dental Solutions

Dentalkart Partners with Baldus for Innovative Dental Solutions

Dentalkart Forges Alliance with Germany's Baldus Sedation Systems, Unveiling Cutting-edge...

Campaigns
Spiritual India & Approach Entertainment Launch North India Blanket Donation Campaign

Spiritual India & Approach Entertainment Launch North India...

Spiritual India and Approach Entertainment Unveil Extensive Blanket Donation Campaign...

Analysis
ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak

ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak

Ongoing ICC World Cup Match Sets New Record: Surpasses 4.4 Crore Viewers, Exceeding...

Industry
OOH Soars: CGI Campaigns Take Advertising 'Out of the World'

OOH Soars: CGI Campaigns Take Advertising 'Out of the World'

CGOOH Renaissance: Is it a Modern Remix or Cost-Effective Eye-Catcher? Experts Weigh...

Analysis
Understanding Google AdSense: Navigating Recent Changes for Publishers

Understanding Google AdSense: Navigating Recent Changes...

Experts Assess Noteworthy Updates: Appears Neutral for Publishers, Yet Strategic...

Campaigns
Festive Seasons Sparkle: Gen AI Breathes Life into Campaigns

Festive Seasons Sparkle: Gen AI Breathes Life into Campaigns

Gen AI Transforms Ad Campaigns: Advertisers Harness AI for Precision, Elevating...

Industry
Brands Illuminate Experiences: Experiential Marketing Sparks Ahead of Diwali Festivities

Brands Illuminate Experiences: Experiential Marketing Sparks...

Brands are splurging on experiential marketing this season, boosting ad spend across...

Analysis
Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message Ad Success

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Remarkable growth in click-to-message ads showcases the potential of conversational...

Industry
CMOs Utilize AI Tools for Festive Marketing Spend Optimization

CMOs Utilize AI Tools for Festive Marketing Spend Optimization

AI Tools Transform Festive Marketing: Smart Marketers Embrace Budget Optimization,...

Technology
Meta Bans Political Ads Using Generative AI, Signaling Major Policy Shift

Meta Bans Political Ads Using Generative AI, Signaling...

Meta's Restriction on Political Advertisers Utilizing Generative AI Aims to Tackle...

Technology
WhatsApp's Head Will Cathcart Hints at Ads in Channels and Status

WhatsApp's Head Will Cathcart Hints at Ads in Channels...

WhatsApp Tests Voice Messages and Stickers, Contemplates Ads in Status: Will Cathcart...

Analysis
Desi D2C Brands' Global Leap: Challenges and Opportunities in Sight

Desi D2C Brands' Global Leap: Challenges and Opportunities...

As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...

Industry
Episodic Campaigns Redefining Storytelling in Advertising: A Narrative Evolution

Episodic Campaigns Redefining Storytelling in Advertising:...

Brands are adopting a novel narrative strategy in advertising, captivating viewers...

Industry
Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers on Disney+ Hotstar

Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers...

Highest Peak Concurrency in Cricket: India vs South Africa Match Shatters All Formats...

Campaigns
Tissot's OOH Campaign Executed by Posterscope India Delivers Outstanding Results

Tissot's OOH Campaign Executed by Posterscope India Delivers...

An Anticipation-Building Campaign Aims to Pique Interest in the Upcoming Inaugural...

Industry
Intel Teams Up with Eight Manufacturers to Make Laptops in India

Intel Teams Up with Eight Manufacturers to Make Laptops...

Intel's collaboration entails knowledge sharing to support the domestic production...