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Inside Edge
India entices Tesla: Slashes EV import duty to 15%

India entices Tesla: Slashes EV import duty to 15%

Policy mandates EV manufacturers invest $500 million, establish Indian plant within...

Industry
Meta-GWI finds social media, Reels, influencers drive Indian gamers

Meta-GWI finds social media, Reels, influencers drive Indian...

Study reveals: Nearly half of casual gamers and 43% of real-money gamers originate...

Campaigns
Preity Zinta fronts Mortein's 'Ab Raho Befikar' campaign confidently

Preity Zinta fronts Mortein's 'Ab Raho Befikar' campaign...

Havas India's campaign showcases Mortein's Mosquito Fight Technology (MFT), emphasizing...

Campaigns
Katrina Kaif heralds the linen season in Uniqlo's summer campaign

Katrina Kaif heralds the linen season in Uniqlo's summer...

Katrina Kaif will feature in a campaign film showcased across both digital and offline...

Analysis
Digital ad growth slows, piquing interest of market analysts worldwide

Digital ad growth slows, piquing interest of market analysts...

Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...

Inside Edge
NASA sending 'Paani' probe to Jupiter's moon Europa

NASA sending 'Paani' probe to Jupiter's moon Europa

October launches NASA's Europa Clipper Mission to explore Jupiter's moon, Europa....

Inside Edge
Spotify testing music videos, aiming to challenge YouTube's dominance

Spotify testing music videos, aiming to challenge YouTube's...

Spotify aims for 1 billion users by 2030, facing competition from Apple Music and...

Technology
Musk forecasts AI surpassing human intelligence by 2029

Musk forecasts AI surpassing human intelligence by 2029

Elon Musk predicts AI surpassing human intelligence by 2029. Yann LeCun states current...

Inside Edge
Government Shuts Down 18 OTT Platforms for Obscene Content

Government Shuts Down 18 OTT Platforms for Obscene Content

Nationwide, authorities blocked 19 websites, 10 apps, and 57 social media handles...

Campaigns
Voltas launches 'shor kam, kaam zyada' summer campaign

Voltas launches 'shor kam, kaam zyada' summer campaign

The campaign highlights the Smart Air AC's 'super silent' feature and its unique...

Business Spotlight
Adidas reports initial loss in three decades, cautions on US market

Adidas reports initial loss in three decades, cautions...

Adidas, after severing ties with Kanye West, paused Yeezy sales. CEO Gulden resumed...

Sports
Decathlon Unveils New Brand Purpose and Identity

Decathlon Unveils New Brand Purpose and Identity

The global sports brand has revealed a new logo, signaling a fresh start and reaffirming...

Campaigns
Pepsi Celebrates 125 Years in India with New Global Branding and Campaign

Pepsi Celebrates 125 Years in India with New Global Branding...

The brand has launched new global branding in India, marking a notable change in...

Industry
Byju's Implements Strategic Shift to Remote Work, Closes Offices Amid Financial Challenges

Byju's Implements Strategic Shift to Remote Work, Closes...

Byju's strategic shift, prompted by liquidity concerns and a dispute with investors...

Technology
Meta may unveil Image-to-Sticker feature in the latest WhatsApp updates

Meta may unveil Image-to-Sticker feature in the latest...

Meta's WhatsApp updates include image-to-sticker, avatar privacy controls, Unicode...

Inside Edge
'Oppenheimer' dominates Oscars 2024, winning 7 prestigious honors

'Oppenheimer' dominates Oscars 2024, winning 7 prestigious...

Cillian Murphy, Best Actor; Robert Downey Jr, Best Supporting Actor; Emma Stone,...