PepsiCo India Launches Limited-Edition Sting Blue Current Energy Drink

PepsiCo India Launches Limited-Edition Sting Blue Current Energy Drink

PepsiCo India is set to make a splash in the energy drink market with the launch of a limited-edition flavor of its popular Sting Energy drink, aptly named Sting Blue Current. This exciting introduction is accompanied by a captivating marketing campaign with the tagline "Sting Blue Current, Kamaal ka Current," inviting consumers to embark on an energizing journey.

The promotional film that sets the stage for Sting Blue Current features a young couple enjoying a romantic evening beneath a star-lit sky. The girl harbors a secret wish and hopes to witness a shooting star to share it with her companion. In a quirky Sting-style twist, the young man decides to infuse himself with energy by sipping the all-new Sting Blue Current. With creativity and a dash of can-do spirit, he transforms himself into a shooting star just as the girl closes her eyes to make her wish. The film concludes with an electrifying note, echoing the brand's tagline and igniting a sense of endless possibilities with Sting Blue Current's Can-Do energy.

Ankit Agarwal, the associate director of energy & hydration at PepsiCo India, expressed his enthusiasm about the launch, saying, "Over the past few years, Sting has carved a special place in the hearts of consumers across India. Building on the love we have received in the Indian market, we're adding Sting Blue Current to the line-up, a new variant that gives consumers the choice to experience Sting energy with a refreshing new flavor. Sting Blue Current embodies our brand's core of energizing consumers and represents our commitment to giving our audiences an electrifying boost, all while staying faithful to the brand they've grown to adore."

The promotional campaign for Sting Blue Current will take a 360-degree approach, spanning across television, digital platforms, outdoor displays, and social media channels.

Sting Blue Current is now available at the affordable price of Rs 20/- for a 200 ml single serve pack, making it accessible to consumers across India. For those who prefer the classic Sting flavor, the red variant will continue to be available in small single serve packs of 200 ml and 250 ml, as well as multi-serve packs of 500 ml. You can find Sting® at all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

PepsiCo India's Sting Blue Current promises to be a delightful addition to the energy drink market, offering a refreshing twist to the brand's tried-and-true formula. With its limited-edition status, consumers are encouraged to seize the opportunity to taste the electrifying experience that Sting Blue Current has to offer.