NBA, WNBA, Dream11 extend partnership, enhancing fantasy sports experience for fans
NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage in daily fantasy games with NBA and WNBA themes, both publicly and privately
Sumit Rawat
In a strategic move, the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and Dream11 have solidified their collaboration with a multiyear extension. This agreement cements Dream11's status as the official fantasy gaming partner for the NBA and WNBA in India.
The roots of this partnership date back to the 2017-18 season when Dream11 and the NBA launched the league’s inaugural official fantasy game in India. The renewed collaboration opens avenues for Indian fans to engage in daily competitions featuring a diverse range of public and private NBA and WNBA-themed fantasy games.
Expressing enthusiasm about the extension, Rajah Chaudhry, NBA India Country Head, highlighted the substantial growth in fan engagement since the inception of the official fantasy game on Dream11. As India stands as one of the world's fastest-growing markets for fantasy gaming, the partnership aims to capitalize on this trend and innovate the fantasy gaming experience for fans.
Vikrant Mudliar, Chief Marketing Officer at Dream11, emphasized the pivotal role of partners in propelling Dream11 to become the world’s largest fantasy sports platform. The extended collaboration with the NBA and WNBA reflects a shared commitment to elevating the excitement of basketball for users and pushing the boundaries of fantasy gaming. Mudliar reiterated their dedication to redefining fan engagement in basketball, ensuring an immersive and unparalleled experience.
Enthusiasts can participate in the official NBA and WNBA fantasy games on Dream11.com and the Dream11 App, available for download on the App Store. This extended partnership promises to create a dynamic platform for basketball fans, offering innovative ways to connect with their favorite leagues.
