Myntra Beauty x L’Oréal Paris at Paris Fashion Week 2024

Myntra Beauty x L’Oréal Paris at Paris Fashion Week 2024

Myntra Excellence has been chosen as the official magnificence accomplice as portion of the vital affiliation with L'Oréal Paris, India for Le Défilé L’Oréal Paris at Paris Mold Week 2024. In this collaboration, Myntra Magnificence is bringing the worldwide fabulousness of Paris Design Week specifically to Indian buyers, with get to to L’Oréal Paris’ notorious magnificence items, counting the famous – #601, ‘Worth It’ shade, and two modern shades of the L’Oréal Paris Dependable Matte Concealer.

Propelling fair ahead of Myntra Huge Design Celebration (BFF), this collaboration will serve as an expansion to the whole suite of compelling magnificence offerings accessible for consumers.Marking her make a big appearance as the worldwide brand envoy for L'Oréal Paris, Alia Bhatt will walk the runway at Le Défilé L’Oréal Paris on September 23 at Put de l’Opéra. This year’s subject, ‘Walk Your Worth,’ celebrates women’s strengthening, consideration, and sisterhood.

Alia Bhatt will be wearing the notorious #601 'Worth It' lipstick shade from L'Oréal Paris’ Dependable Matte Resistance Lipstick Collection. The strong, pinky-nude tone will not as it were lift Alia's runway see but moreover emphasize L'Oréal Paris' message that each lady is 'Worth It'—strong, sure, and unapologetically herself.

As portion of the key collaboration with L’Oreal Paris, Myntra will serve as the goal to give get to to the brand’s signature magnificence items, motivated by the appear. These incorporate the constrained version lipstick marked by Alia Bhatt from the Trustworthy Matte Resistance collection in shade 601 Worth It, as well as the two premium Trustworthy matte concealers. These items will be accessible on Myntra in the coming few days, bringing Indian buyers closer to worldwide excellence trends.

Speaking on the event, Sharon Pais, chief trade officer, Myntra, said, “Being chosen as the Official Accomplice by L’Oréal Paris for one of the most prestigious worldwide occasions gives us the opportunity to empower get to to uncommon and constrained version L'Oréal choice in India. This collaboration is a confirmation of our longstanding affiliation with the brand in India and their mind blowing bolster has played a significant part in reinforcing Myntra Magnificence as one of India’s driving excellence destinations.”

Dario Zizzi, common chief, L'Oréal Paris, explained on the centrality of this collaboration, “We are excited to have Alia Bhatt make her Paris Design Week make a big appearance as a Worldwide Brand Minister for L'Oréal Paris. Our objective at L'Oréal Paris is not fair to make open excellence but moreover to cultivate a space where each lady feels celebrated and seen and we accept Myntra Excellence is the right accomplice to bring this collaboration to life.”